Senior Digital Marketing Specialist
We are looking for a growth-oriented digital marketing professional to own our marketing campaigns from start to finish. You will draw on your marketing experience, consumer insights, and industry trends to craft a cohesive campaign calendar that engages with our audience along the entire customer journey. You will lead each campaign from concept to launch, partnering with teams across the company to bring it to life.
This role offers the opportunity to work on a wide variety of campaigns across different marketing channels targeted at firearm enthusiasts, outdoorsmen, campers, hunters, and more! With our diverse selection of products and categories, your efforts to publicize promotions and products will be critical to boosting sales and engaging our customers.
To be successful in this position, you must demonstrate strong attention to detail, organization, analytical thinking, adaptiveness, and willingness to learn. The position requires being able to work on multiple projects simultaneously in a demanding and fast-paced environment.
This is a fully remote and full-time (benefits eligible) position.
Primary Duties and Responsibilities:
- Plan and maintain the multi-channel marketing calendar to align with seasonality and corporate goals
- Lead cross-team initiatives to launch marketing campaigns; coordinating timelines, assets, and approvals with stakeholders across the organization
- Manage and QA campaign deliverables to ensure quality before launch
- Analyze campaign and promotional KPI’s to identify strategic opportunities and present findings clearly to leadership
- Design and execute promotional tests (offer types, timing, channel mix) to understand impact on KPI’s and document insights to inform future strategy
- Maintain documented standard operating procedures (SOPs) and service-level agreements (SLAs) for key team processes
- Mentor specialists and support their development on project management and marketing strategy
- Communicate upcoming campaigns to ensure alignment throughout the company