Senior Digital Marketing Specialist

About this Position Responsible for planning and executing digital marketing initiatives for the LOCTITE brand and solutions in China. Through the integration of search Ads, SEO,GEO, content marketing, lead management and lead nurturing, this role aims to enhance brand awareness, customer engagement, and conversion performance, ultimately supporting sustainable business growth. What you´ll do Digital Marketing Strategy Campaign Management: - Develop and execute SEO,SEM,GEO strategies and annual plans to enhance LOCTITE brand awareness and market presence across target industries and customer segments. - Manage online customer experiences and conversion journeys, continuously optimizing the marketing funnel to improve lead acquisition and conversion rates. - Independently plan and manage feeding programs including Brand Awareness, Lead Generation, Lead Nurturing, and E-commerce Traffic Generation campaigns to support business growth objectives. - Oversee project budgets, resource allocation, and performance management to ensure high-quality delivery and measurable business impact. Cross-functional Collaboration Project Execution: - Collaborate closely with internal stakeholders and external partners to ensure marketing activities are aligned with business goals and priorities. - Manage and coordinate third-party marketing agencies, media platforms, and technology vendors to ensure efficient project execution. - Lead the full project lifecycle, including requirement gathering, campaign planning, execution, progress tracking, performance review, and continuous optimization. - Establish and optimize digital marketing processes and best practices to improve operational efficiency and resource utilization. Content Marketing Customer Activation: - Develop compelling and insight-driven marketing content based on LOCTITE application scenarios, customer needs, and key industry trends. - Create and implement content distribution strategies across Search AI platforms to maximize reach and engagement. Data Analytics Marketing Optimization: - Monitor, analyze, and evaluate digital marketing performance, including traffic, engagement, conversion rates, lead quality, and overall marketing contribution. - Leverage data-driven insights to continuously optimize media strategies, content strategies, and marketing processes. - Develop marketing reporting frameworks and dashboards to support strategic decision-making. - Stay up to date with emerging digital marketing trends, platforms, and Mar-Tech innovations, and identify opportunities to implement new approaches and best practices.