Senior Digital Marketing Specialist
Job Description & Summary
We’re seeking a Senior Digital Marketing Specialist to join our dynamic Marketing & Communications team at PwC Lithuania. If you thrive in a fast-paced, creative environment and are passionate about digital marketing, design, and driving online engagement, we want to hear from you!
In this role, you will:
Design Creation: Create engaging, on-brand visual assets (static and dynamic) for a range of platforms and purposes, including websites, social media, email marketing, posters, presentations, and other digital and print materials.
Daily Social Media Management: Manage the company’s social media presence across various platforms, such as LinkedIn, Facebook, Instagram, and others; develop a social media calendar; generate content ideas; create visual assets (static and dynamic); write post copy; publish content; and monitor performance and engagement analytics.
Email Marketing Management: Manage email campaigns by creating and segmenting audience lists, preparing and sending targeted communications through several of the company’s email marketing platforms, and monitoring campaign performance and analytics.
Daily Web Management: Manage and maintain website content by creating, updating, editing, and removing pages and information; uploading assets; ensuring alignment with brand guidelines; and monitoring basic web performance and analytics.
Digital Advertising Management: Create and manage paid advertising campaigns across Facebook, Instagram, LinkedIn, Google Ads, and other platforms. Together with the team, analyse and optimise ads to ensure they meet performance targets.
Collaboration: Work closely with the entire M&C team and other departments to align design and digital marketing efforts with broader business strategies.
You are our perfect candidate if you have:
At least 3 years of proven experience in design and digital marketing
Proficiency in design tools (Adobe Creative Suite, Canva, etc.) for creating visually compelling content
Experience with web content management systems (e.g., WordPress, Shopify, or others)
Good knowledge of and hands-on experience with digital platforms (Meta Ads, Google Ads, LinkedIn Ads, email marketing tools, etc.)
Excellent written and verbal communication skills in Lithuanian and English
Ability to work independently and manage multiple projects in a fast-paced environment
A creative, detail-oriented, and proactive approach to problem-solving
Strong analytical skills and the ability to interpret data to inform decision-making
Skills considered a bonus:
Experience in SEO and/or SEM
Passion for photography and/or video creation
Our offer:
The monthly gross base salary for this position ranges from EUR 2600 to EUR 3000. Actual compensation depends on the candidate’s qualifications and skills.
Benefits:
Private health insurance
Competence development and certifications
Great office location in the city centre, equipped with everything you need for a short break at work and fresh snacks at all times
Pet-friendly office
Company events, including regular internal events and quarterly team-building activities
Flexible work-from-home policy, workations, and trust days for self-care
Enhanced employer sickness pay benefit
Coach and Buddy programme for seamless onboarding and meaningful career development
Wellbeing initiatives, psychological support
A choice of additional benefits, including additional pension contributions, compensation for home office equipment, a parking space near the office, a budget for personal development training, and a budget for the MELP platform
If you have any questions, please do not hesitate to contact us via email lt_join@pwc.com