Senior Digital Marketing Specialist【全球行銷室】(台北)

Join Qisda Group’s Global Marketing team to build digital marketing and measurement capabilities across businesses.
Connect website, search and campaign activity to relevant audiences, stronger customer engagement and actionable
insights.

★Role and collaboration
Own digital planning, execution and analysis. Partner with the website owner, content and social, events, PR, and business or
sales teams.

★Key responsibilities

• Digital planning and campaigns: Define audiences, channels and measures; execute B2B campaigns, search and social

advertising; manage spend and optimize performance.

• Website and search: Co-develop improvements to site structure, content, landing pages and forms; advance SEO/AEO/GEO

and coordinate technical requirements with IT and vendors.

• Tracking and analytics: Establish events, conversion tracking, UTM conventions and dashboards using GA4, GTM or

equivalent tools; validate data and recommend actions.

• Inquiry management: Agree relevant inquiry criteria with business and sales teams; establish attribution, qualification,

handoff and feedback processes to assess follow-through.

• Channel and tool integration: Support content and event promotion, manage agencies and tools, and introduce email

marketing, CRM integration or automation as business needs develop.