Senior Digital Marketing Specialist - Regional

Why This Role Matters This role is key to accelerating digital growth across our O+O (Offline + Online) business by driving Own Platform funnel expansion and unlocking new performance opportunities through data, partnerships, and innovation. By combining a customer-focused mindset with a scientific and data-driven approach, you’ll help deliver seamless, engaging experiences that strengthen brand value—ultimately putting a smile on customers’ faces. What You’ll Be Doing Funnel Growth Performance Marketing Expand high-quality traffic, new user acquisition, and revenue contribution Monitor and analyze performance using data insights, delivering clear and actionable recommendations Collaborate with partners and internal teams to test, learn, and scale growth opportunities Consolidate insights into structured reports to support business decisions Project Management Cross-Functional Delivery Lead end-to-end digital marketing projects from scoping to implementation Work closely with product, tech, and commercial teams in a collaborative environment Manage timelines, dependencies, and risks to ensure on-time delivery Align stakeholders and drive execution across multiple channels (paid media, partnerships, etc.) What You’ll Bring Strong analytical and logical thinking with a data-driven approach to decision-making Hands-on experience using tools (e.g., Google Analytics, Excel) to generate insights and recommendations Proven ability to translate data into actionable business outcomes Experience working across teams with structured communication and collaboration skills Customer-focused mindset with an understanding of digital and O+O business dynamics Proactive, growth-oriented attitude with the ability to adapt in a fast-paced environment How You Will Make An Impact Accelerate sustainable funnel growth by scaling high-impact, data-backed initiatives Enhance customer experience and engagement through optimized digital journeys Strengthen cross-functional collaboration as a way of working across teams and partners Bring a scientific, test-and-learn mindset to continuously improve campaign performance Deliver measurable business results by turning insights into impactful actions We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the AS Watson Group