Senior Digital Marketing Strategist

• Timeline Management is seeking a Senior Digital Marketing Strategist responsible for developing and executing influencer, brand, and digital marketing campaigns; managing client and partner relationships; driving content and creative strategies; overseeing analytics and reporting; and staying ahead of innovation and trends, while bringing proven experience in digital media, social platforms, and talent relations to ensure impactful results
• Lead influencer, brand, and digital marketing strategies across artist, talent, and brand campaigns
• Build and execute robust digital marketing campaigns using content creation, creator strategies, UGC, content seeding, alternative/fan accounts, advertising, CRM, and email/text marketing
• Collaborate with internal teams to deliver innovative campaigns that drive cultural impact and tangible commercial results
• Manage and administer campaign budgets, liaising with labels and clients to ensure effective allocation of resources
• Build strong, collaborative, and trusting relationships directly with clients and their teams while managing multiple active campaigns simultaneously
• Maintain and expand a network of external partners (content producers, creators, social strategists, marketing agencies, publicists) and directly manage them on campaigns when necessary
• Oversee relationships with digital platforms including TikTok, Meta, Snapchat, X, YouTube, Discord, and more
• Conceptualize, produce, and coordinate campaign creative including social content, photo, video, and graphic assets
• Write engaging, on-brand copy for social media, websites, and campaign needs
• Oversee website, game, and app development for roster projects
• Lead content strategy across social media, influencers, UGC, short-form, and YouTube, ensuring optimization, monetization, and maximum visibility
• Establish clear KPIs and performance benchmarks for each campaign
• Monitor and analyze campaign performance through internal and third-party data tools
• Deliver actionable insights, reporting, and regular updates to internal and external stakeholders
• Conduct post-campaign analysis to evaluate effectiveness and recommend strategies for future success
• Anticipate and act on new social channels, platform features, content formats, and cultural moments to keep campaigns ahead of the curve
• Source and identify digital trends and execute content ideas directly with clients

Benefits

• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• OTHERS: Volunteer time off, crowdfunding network

• 5+ years of experience in digital marketing, social media, influencer/talent relations, or related fields
• Comfortable working with high-profile talent and sensitive information with discretion
• Mastery of major social platforms (Instagram, Facebook/Meta, TikTok, X, Snapchat, YouTube, YouTube Shorts, Discord, Twitch)
• Proven track record in building and executing successful digital and social campaigns
• Strong problem-solving skills with the ability to anticipate challenges and deliver creative solutions
• Strong expertise in paid digital media, social platforms, CRM/email marketing, and analytics
• Demonstrated understanding of marketing KPIs, ROI, and performance measurement
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously
• Flexibility to work nights and weekends as needed to support live campaigns
• Excellent written and verbal communication skills with client-facing experience