Senior Digital Merchandiser - Franchise Lifecycle Planning

As part of the Global Partners team, you will drive merchandising strategy and lifecycle planning across EA’s global digital and first-party ecosystem (PlayStation, Xbox, Nintendo, Steam, Epic). You will influence storefront, web, and social touchpoints to optimize player journeys, acquisition, engagement, and monetization across key EA franchises.

Key Responsibilities:

• Build and proactively own comprehensive franchise merchandising plans across partner channels and commercial programs to maximize product reach, visibility, and relevance throughout the lifecycle (E.g., Announce, pre-order, launch, and live service).
• Work with internal partners globally, such as brand, production, commercial, operations, design, and analytics to align on planning requirements, ensure launch readiness, and scale execution.
• Work with external partners to optimize franchise campaign amplification and discovery on their platform.
• Identify opportunities for experimentation, benchmarking, and data-driven testing along with new strategies that enhance the ecosystem player journey, drive value and engagement, and maximize revenue performance.
• Deliver weekly and monthly executive updates, forecast variance analyses, risk management assessments, campaign results, postmortem reviews, and upcoming activation plans to stakeholders and senior leadership.
• Provide guidance to account managers, trade marketing and paid media teams on channel optimization.
• Govern partner merchandising asset strategies to ensure cross-platform consistency, brand integrity, and end-to-end ecosystem alignment across key commercial moments.

Qualifications:

• A minimum of 5 years of experience in eCommerce, merchandising or marketing roles within the gaming and digital entertainment industry.
• Proven experience in designing, benchmarking, and optimizing end-to-end digital consumer journeys and ecosystem experiences.
• Strong narrative storytelling skills, with a proven ability to translate complex merchandising strategies, performance metrics, and insights for senior leadership.
• Proactive ownership to multitask independently across multiple franchises with strong project management, risk management, and leadership skills.
• Deep knowledge of digital storefront operations and the global gaming landscape.
• Experience collaborating effectively with global cross-functional teams in a fast-paced environment.
• Bachelor's degree in Business, Marketing, or a related field, or equivalent practical experience.