SENIOR DIGITAL MERCHANDISER

Job Summary

The Senior Merchandiser owns ecommerce merchandising strategy for L’AGENCE, from seasonal launch planning to the daily onsite product experience. The role combines the work of a merchandise manager (launches, inventory-driven marketing, campaign alignment) with that of a merchandiser (catalog quality, navigation, search, and product presentation) to drive sales, sell-through, and conversion. Reports to the director of ecommerce and guides the Ecommerce Coordinator.

Examples of Essential Duties and Responsibilities

• Plan and execute ecommerce launches for seasonal collections, categories, and capsule drops in partnership with design, planning, and merchandising teams.
• Build integrated campaign strategies with marketing and creative that highlight key product stories and drive sales.
• Own the ecommerce merchandising calendar and align it with inventory flow, category priorities, and promotional moments.
• Monitor inventory and sell-through to identify high-priority and at-risk styles, then recommend placement, promotion, and markdown actions to optimize sell-through.
• Set onsite merchandising strategy for homepage, category pages, navigation, filters, collections, and product placement.
• Analyze site, search, and product performance to improve navigation, search results, conversion, and average order value.
• Define standards for product setup, including attributes, imagery, pricing, and categorization, and review launch readiness with the Ecommerce Coordinator.
• Brief creative teams on digital assets needed for launches, homepage updates, emails, and paid media.
• Direct product storytelling for site and email in partnership with marketing.
• Report on campaign and category performance with clear recommendations to improve conversion, inventory management, and margin.
• Benchmark competitor sites, promotions, and positioning to inform strategy.
• Serve as the main liaison between ecommerce, design, marketing, planning, and operations to keep launches on time.
• Advise on UX upgrades designed to drive conversion and AOV, such as category entry points on the PLP, in partnership with the Web Designer and development team.
• Coach and delegate to the Ecommerce Merchandise Coordinator, setting priorities and reviewing work.

The preceding functions have been provided as examples of the types of work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different position and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.

Skills/Competencies & Qualifications:

• 5 or more years of ecommerce merchandising or digital merchandising experience, ideally in fashion or apparel.
• Strong analytical skills, with comfort in sales, inventory, and web analytics data (Excel, Looker, or similar).
• Experience with a product information or catalog system and an ecommerce platform such as Shopify.
• Working knowledge of inventory planning, sell-through, and markdown strategy.
• Strong written communication, project management, and cross-functional collaboration skills.
• Bachelor’s degree in merchandising, marketing, business, or a related field, or equivalent experience.

Physical Requirements:

• This position is an office position that requires frequent use of a computer, mouse and keyboard.
• Frequent sitting.
• Occasional standing, bending, stooping.
• Must be able to travel domestically and internationally.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.