Senior Digital Performance Specialist

Job Description Section:

We are looking for a Performance Marketing Specialist to manage and optimize paid advertising campaigns across multiple digital platforms, with a primary focus on driving e-commerce sales, improving campaign performance, and maximizing return on advertising spend.

Key Responsibilities

• Plan, launch, monitor, and optimize paid campaigns across Meta (Facebook and Instagram), TikTok, Snapchat, X, Google Ads, and Google Display Network.
• Develop and manage advertising budgets based on campaign performance and business objectives.
• Focus on conversion-driven campaigns to increase online sales and improve customer acquisition.
• Prepare quarterly, monthly, and weekly media plans, with daily performance monitoring.
• Plan and execute campaigns around key Saudi retail seasons, including Ramadan, Eid, Saudi National Day, Founding Day, and White Friday.
• Develop and manage Store Visits campaigns to support physical store traffic and assess the impact of digital advertising on branch sales.
• Set up and maintain tracking systems, including Google Tag Manager (GTM), Google Analytics 4 (GA4), and advertising platform pixels.
• Monitor and report on key performance indicators, including ROAS, CPA, conversion funnel performance, and paid versus organic results.
• Provide actionable recommendations to improve campaign efficiency and overall marketing performance.

Skills Section

​

Requirements

• Proven experience managing performance marketing campaigns and advertising budgets.
• Strong understanding of e-commerce marketing and conversion optimization.
• Hands-on experience with Meta Ads, TikTok Ads, Snapchat Ads, Google Ads, and tracking tools.
• Experience with Magento or other e-commerce platforms.
• Familiarity with the Saudi or GCC market, preferably in fashion or retail.
• Proficiency in Arabic and English.

Preferred Qualifications

• Experience with CRM, email marketing, and WhatsApp marketing.
• Familiarity with influencer marketing and Mawthooq-related requirements.
• Experience managing advertising campaigns on Noon and Amazon.

Skills

Experience with Meta CAPI, server-side tracking, attribution and incrementality testing is important to us, since we want to trust our numbers