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ALLEGIANCE MARKETING (SINGAPORE) PTE. LIMITED

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Senior Digital Product Manager

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Description

About the Role

We’re looking for a Senior Digital Product Manager to lead the end-to-end digital product strategy for Accor Plus. You’ll drive product vision, customer experience optimisation and commercial outcomes across web, mobile and member-engagement platforms, making sure our digital products deliver personalised, seamless, high-value experiences that support Accor’s global digital transformation ambitions.

What you'll do:

Define and own the digital product roadmap for the Accor Plus member journey, from acquisition and onboarding through to engagement and retention

Align product strategy with Accor Customer, Digital and Tech’s broader transformation goals and hospitality experience standards

Identify new digital opportunities that enhance member value, loyalty and revenue

Lead discovery, research and experimentation to understand member needs across all markets, and turn those insights into personalised, frictionless digital journeys

Manage the product lifecycle: ideation, requirements, design, development, launch and optimisation

Collaborate with UX, engineering, data, tech, customer, marketing and loyalty teams

Prioritise features using data-driven frameworks (e.g. impact vs effort, OKRs)

Partner with regional Accor Plus business leaders to make sure digital products support commercial KPIs

Communicate product vision, progress and performance to senior stakeholders

Define and track product KPIs (conversion, engagement, retention, NPS, revenue contribution) and use A/B testing, analytics and customer feedback to drive continuous improvement

What you'll bring:

Proven experience in digital product management, preferably in the travel or hospitality industry

Strong understanding of user-centred design principles and methodologies

Proficiency in product management tools (e.g. JIRA, Confluence, Asana)

Experience developing prototypes using coding tools. Strong data analysis and interpretation skills

Ability to balance innovation with the stability of existing products, and to integrate legacy systems with new digital platforms

Confident communicator who can present strategy and roadmaps to executive leadership, collaborate with global teams across time zones, and translate technical concepts for non-technical stakeholders

Qualifications

Education: Bachelor’s or Master’s degree in Computer Science, Business or a related field

Experience: 8+ years of experience in Digital Product Management, User Experience, or similar

Why You'll Love Us

Hands-on role with real day-to-day impact across a global hospitality brand

Supportive, results-driven team environment

Hybrid Working with min 3 days in office

Staff discounts at our hotels worldwide

At Accor, we believe in creating meaningful experiences and vibrant workplaces where people feel welcome and valued. As one of the world's leading hospitality groups, Accor is home to over 5,000 properties across 110 countries, united by a shared commitment to excellence, innovation, and our signature Heartist culture

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