Senior Director, Digital Marketing (Contract)
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
- Lead the strategy, development, and execution of comprehensive digital marketing plans for a roster of artists across all digital platforms
- Serve as a senior strategic partner to artists, artist management, and internal stakeholders, acting as a trusted resource for digital best practices and campaign optimization
- Oversee and guide the creation, management, and optimization of artist online properties, including social platforms, artist websites, video channels, and emerging digital platforms
- Provide leadership and direction to a team of digital marketers
- Work cross-departmentally with marketing, artist development, media planning, streaming, creative, production, and press teams to ensure cohesive and effective digital campaigns
- Develop and maintain relationships with digital platforms, label partners, creators, and third-party marketing companies to maximize artist reach and impact
- Oversee creator marketing strategies, ensuring alignment with artist branding and campaign objectives with a team of creator marketing specialists
- Drive social media growth and fan engagement through innovative content strategies, community management, and platform-specific optimization with a team of specialists
- Lead the planning, budgeting, and execution of paid media campaigns in partnership with media planners/buyers
- Guide the development of short-form digital content in collaboration with in-house and third-party creators, including social content, video series, live streams, and emerging formats
- Oversee live-stream planning, execution, and post-campaign optimization with content and creative teams
- Build and grow artists’ owned audiences by developing data capture strategies and direct-to-fan initiatives across platforms
- Analyze campaign performance, consumer trends, and digital metrics to evaluate effectiveness, optimize strategies, and present insights and key learnings to senior leadership
- Manage artist digital budgets, forecasting, and invoicing, ensuring efficient allocation of resources and strong ROI
- Stay ahead of digital trends, emerging platforms, and new marketing opportunities to continually evolve digital strategy and innovation
- Actively participate in senior leadership discussions, team planning, and label-wide strategic initiatives
- Must have 7-10+ years of experience in digital marketing within the music industry, preferably at a major label.
- Strong analytical background and ability to create and update reports.
- Ability to lead cross-functional teams (strong project management, organization, and communication skills)
- Ambitious individual sought who is a self-starter requiring minimal direction.
- Excellent communication oral and written skills are a must. Candidate will be collaborating with presenting campaigns to and contextualizing results for a broad audience every week.
- Social strategy and paid media planning experience preferred.
- Must be proficient with using Excel, PowerPoint or Keynote, Photoshop, video editing software (Premiere or Final Cut), and comfortable with collaboration and asset management tools like Google Drive, Dropbox, Evernote, Basecamp and the like.
- Must thrive in a team environment but be able to take initiative and work independently.
- Candidate must have strong computer knowledge of various music applications and excellent knowledge of the Internet.
- Candidate must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines.
- Bachelor’s Degree is preferred.
- Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
- Paid Time Off – Paid Holidays, “Gift Week”, Summer Fridays
- Student Loan Repayment Assistance
- Employee Developmental Support
- Annual Gym Reimbursement Package
- Pet Insurance, plus much more!
Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish