Senior Director, Engagement Strategy
Description
About this role
Senior Directors of Engagement Strategy provide senior‑level leadership across complex engagement strategy programs, shaping how audiences experience brands across channels and moments that matter. This role owns large, multi‑workstream engagement strategies, sets strategic intent, and ensures teams translate direction into cohesive, high‑impact experiences.
Senior Directors are trusted advisors to both clients and internal leaders, guiding critical decisions, resolving ambiguity, and holding the bar on rigor, integration, and performance. Their leadership directly influences engagement effectiveness, client confidence, and the development of strategy talent across the organization.
What you'll do
- Lead large, complex engagement strategy programs end‑to‑end; set strategic direction, structure workstreams, and ensure high‑quality execution across teams and channels
- Translate brand strategy into holistic engagement approaches, defining how journeys, ecosystems, channel roles, and activation strategies work together to drive behavior and outcomes
- Make senior‑level strategic decisions within engagements; prioritize audiences, channels, and experiences based on insight, feasibility, and impact
- Serve as a senior client partner for engagement strategy; lead high‑stakes discussions, guide decision‑making, and provide clear strategic counsel
- Partner closely with Brand Strategy, Creative, Media, Analytics, Medical/Scientific, and Account leadership to align strategy, execution, and measurement
- Use platform, behavioral, and performance insights to refine strategy, support optimization, and strengthen engagement effectiveness over time
- Anticipate risks, gaps, and misalignment across channels or teams; course‑correct proactively to protect strategic integrity and outcomes
- Mentor and guide Directors and Associate Directors; review work, elevate strategic rigor, and build confidence in independent leadership
About you
- 8+ years of experience in engagement, digital, or omnichannel strategy, including leading complex, multi‑workstream engagement initiatives
- Proven ability to operate as a senior engagement strategy lead—setting direction, guiding decision‑making, and ensuring strategies move successfully from concept through activation
- Deep experience designing and overseeing journeys, ecosystems, activation strategies, channel roles, and content frameworks
- Strong strategic synthesis and storytelling skills; able to bring clarity to complexity and align diverse teams around a shared engagement vision
- Confident client leader and internal partner; able to influence at senior levels and navigate ambiguity with sound judgment
- Experienced people leader; skilled at coaching Directors and developing future engagement leaders through feedback and example
- Willingness and ability to travel occasionally (generally up to 10%)
As published by lever · 4 questions · 1 written answer
Basics
Resume/CV, Full name, Pronouns, Email, Phone, Current location, Current company, What gender do you identify as?, Which of the following best describes your sexual orientation?, Which option best describes your ethnic group?, Do you have any caring responsibilities?If yes, please select all that apply. This question asks if you look after or give any help or support to anyone because they have a long-term physical or mental health condition or illness, or problems related to old age. Please exclude anything you do as part of your paid employment., I agree for Avalere Health to collect this information for the D&I purposes stated above. The information collected is optional and you can answer ‘prefer not to say’ should you wish. All data collected is anonymized. You can find the link to the candidate privacy notice below, at the bottom of the job advert, or on our website footer.
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- Will you now, or in the future, require sponsorship for employment visa status?
- I acknowledge and understand that consideration for employment is contingent upon the results of a pre-hire reference check and a background check. Should I be considered as a finalist for this position, I authorize Avalere Health (“the Company") to investigate all statements made within this online application, or statements made verbally throughout the course of the hiring process. I acknowledge that I have been advised that Veremark a 3rd party for Avalere Health will ascertain information regarding my background to determine acceptability.
Written answers (1)
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