Senior Director, Experiential

About The Wolfpack
The Wolfpack develops and operates large-scale lifestyle experiences that connect brands, communities and culture. From flagship properties such as GastroBeats to emerging event platforms and international growth opportunities, our experiential business is focused on creating events that deliver both audience impact and commercial success.

We are looking for a commercially minded and operationally strong Senior Director, Experiential to serve as the right hand to the Managing Director, Experiential.

This is not purely an events role – this is a business leadership role focused on driving commercial growth, managing business performance and delivering market-leading experiences. You will work across sponsorships, partnerships, revenue management, budgeting, operations and event delivery, helping scale both existing and future experiential properties within The Wolfpack ecosystem.

Key Responsibilities

• Act as the key deputy to the Managing Director, Experiential, helping lead one of The Wolfpack group's key business pillars.
• Drive commercial growth through sponsorships, partnerships, new business opportunities and revenue-generating initiatives.
• Support budgeting, forecasting, P&L performance and financial management across the experiential portfolio.
• Lead the planning and execution of major events, festivals and experiential platforms.
• Oversee event operations, production, logistics, budgets and timelines.
• Ensure successful delivery of sponsorship, partnership and commercial commitments.
• Lead and mentor event, production and project teams.
• Manage key stakeholders including sponsors, vendors, venues, agencies and partners.
• Drive operational excellence, scalability and process improvements across the division.
• Support the launch of new IPs, markets and experiential concepts.
• Collaborate with internal teams across partnerships, content, marketing and community.
• Take ownership of event delivery and business performance in the absence of the Managing Director.

Who We're Looking For

• 8-10 years of experience in events, experiential marketing, festivals, large-scale productions or related industries.
• Strong commercial instincts and business acumen.
• Experience managing budgets, forecasting and P&L performance.
• Proven experience leading teams and managing complex projects.
• Strong operational, commercial and stakeholder management skills.
• Comfortable working in fast-paced and high-pressure environments.
• Able to balance strategic thinking with hands-on execution.
• Resourceful, accountable and solutions-oriented.
• Excited by the challenge of building and scaling category-leading experiences and event IPs.

Why Join Us?

At The Wolfpack, you'll play a key role in shaping some of the region's most ambitious experiential platforms, working alongside entrepreneurial leaders while helping build the next chapter of our events and IP ecosystem.