Senior Director, Global Digital Marketing & Events

Through our dedicated associates, Conduent delivers mission-critical services and solutions on behalf of Fortune 100 companies and over 500 governments – creating exceptional outcomes for our clients and the millions of people who count on them.

You have an opportunity to personally thrive, make a difference and be part of a culture where individuality is noticed and valued every day.

The Senior Director of Global Digital Marketing will report to the CMO and be responsible for overseeing digital marketing, demand generation, web strategy and development operations, account-based marketing orchestration and events. This leader will develop highly engaging digital experiences and demand generation programs that advance the Conduent brand through the Conduent.com website, SEO/SEM best practices and campaigns, marketing automation campaigns, account-based marketing execution, intent-based reporting, and events (industry, owned and digital). Collaborating with internal and external partners, this role will develop compelling programs that deliver against business objectives, financial targets, and ROI. This role will also be responsible for our MarTech Stack including SFDC integration, reporting and analytics, as well as overseeing 360-degree experiences with pre-event, during, and post-event tactics that maximize the value from each event.

Key Responsibilities:

Manage overall digital experience including website, SEO/SEM, account-based marketing orchestration platform, marketing automation platform, MarTech stack, and overall event portfolio including industry and Conduent-owned events.

• Position Conduent as a technology-driven business process services company that is perceived as an innovative thought leader.
• Manage Conduent.com site that creates a “sticky”, user friendly experience for visitors and compels them to engage with key content and complete form fills.
• Ensure website performs at highest possible level (both technical and content) and work with marketing peers to ensure it remains up to date with most compelling content.
• Work with agency partner and marketing peers to continually refine SEO/SEM to drive the most high-quality site traffic and lead conversion.
• Manage Global Demand Center team and systems comprised of Marketo and numerous integrated system components (Salesforce.com, data augmentation tools, etc.). Based on business priorities, interlock with key stakeholders to plan, develop, and execute marketing automation campaigns for all Conduent businesses and solution sets/offerings.
• Manage MarTech Stack and work with sales enablement partners to ensure integration with SFDC that results in optimal capabilities. Evaluate emerging marketing technologies and techniques. Provide thought leadership and perspective for adoption where appropriate.
• Develop overall event strategy and interlock with business marketing teams to guide our plans based on key learnings and what generates the best results for the business.
• Collaborate with marketing business partners supporting the lines of business and shared marketing services (brand, digital, social, comms, etc.) and agencies to develop exceptional programs that generate awareness, interest, consideration, and sales for each event.
• Work with senior leadership and agency partners to develop strategy-aligned thought leadership platform for events with supporting agenda and content that provides a compelling program that attracts desired audience and leaves them highly satisfied.
• Measure and report performance of campaigns and customer touch points and assess success against established metrics and goals.

Qualifications:

• A Bachelor’s degree is required; Business or Marketing degree is preferred.
• Minimum of 8 years’ experience in Marketing Automation and/or Digital Marketing. Experience leading digital and demand generation programs and teams on a global scale in the B2B space.
• Deep experience managing web presence / websites, including SEO practices.
• Must be forward-looking, detail-oriented, and proactive with proven project management skills.
• Detailed knowledge of MarTech / marketing automation platforms and experience managing large amounts of marketing data is critical. Familiarity with the latest tools, technology and best practices in web experience, CRM, data augmentation and social media. Proven Marketo, Salesforce.com and WordPress or system equivalent experience is required.
• Understanding of global personal data regulatory requirements such as GDPR and CCPA.
• Ability to think strategically, analytically, and creatively to identify target audiences and devise communications that engage, inform and motivate buyers.
• Strong understanding of email best practices including conversion funnel optimization, rigorous A/B testing approaches, nurture/engagement stream development, and any other manual and/or automated methods.
• Proven results in delivery of global events – both industry and owned.
• Proficiency in budget management.
• Proven verbal and written communication skills.
• Exhibits versatility as a leader scaling from strategic thinker to a hands-on manager.
• Must be a team player, adaptable to fast-paced, changing environment; with ability to work closely with multiple departments.

Other Requirements:

• Travel: Approximately 10% of the time to meet business requirements.
• Position based in Florham Park, NJ or remote

Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law.

People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by clicking on the following link, completing the accommodation request form, and submitting the request by using the "Submit" button at the bottom of the form. For those using Google Chrome or Mozilla Firefox please download the form first: click here to access or download the form. You may also click here to access Conduent’s ADAAA Accommodation Policy.

The Colorado Equal Pay for Equal Work Act requires employers to disclose the following information. If the successful applicant will be required to perform work from a physical site outside Colorado, the following information may not apply. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. In addition to base pay, this position, based on business need, may be eligible for a bonus or incentive. In addition, Conduent provides a variety of benefits to employees including health insurance coverage, voluntary dental and vision programs, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO) or vacation or sick time.

At Conduent, we value the health and safety of our associates, their families and our community. Under our current protocols, we do not require vaccination against COVID for most of our US jobs, but may require you to provide your COVID vaccination status, where legally permissible.