Senior Director Marketing - OTT Platform - South Language Content

Senior Director - Marketing - OTT Platform (South Language Content)

Role Summary:

We are looking for a strategic, digitally-savvy marketing professional to drive growth across South markets - Tamil, Telugu, Kannada and Malayalam. The role will identify growth opportunities, shape marketing strategy and drive high-impact initiatives across the consumer funnel.

The ideal candidate combines strong marketing fundamentals, analytical rigor and digital-first thinking, with the ability to influence stakeholders across functions and drive outcomes in a matrixed environment.

Key Responsibilities:

Strategic Marketing & Growth:

- Identify growth opportunities across acquisition, retention and engagement.

- Analyze consumer behaviour, journeys and cohorts to deepen engagement and grow Watch Time.

- Design and drive measurable campaigns, interventions and special projects across markets and consumer segments.

- Build repeatable marketing frameworks to support long-term growth.

Digital & Performance Marketing:

- Run and optimize large-scale campaigns across Meta, Google and other digital platforms.

- Partner with platform and media teams to unlock acquisition, engagement and retention opportunities.

- Stay ahead of performance marketing, social media and consumer engagement trends.

- Identify new approaches to improve marketing effectiveness, efficiency and ROI.

Data, Consumer Insights & AI:

- Use platform data, campaign metrics and consumer insights to inform targeting, messaging and content positioning.

- Drive experimentation through A/B testing of creatives, messaging, audiences and campaign approaches.

- Identify and apply emerging AI-led marketing practices, tools and technologies to improve productivity and consumer impact.

Cross-Functional Collaboration:

- Work closely with Content, Strategy, Product, Analytics, Platform Marketing and Business teams to drive initiatives from idea to execution.

- Influence stakeholders across teams and markets to align priorities, solve problems and deliver outcomes.

Candidate Profile:

- 12-14 years of experience in Marketing, Growth, Consumer Marketing or Digital Marketing.

- Experience in OTT, E-commerce, FMCG, Consumer Internet, Digital-first businesses or Technology platforms.

- Strong data-led and digital-first approach to marketing decision-making.

- Deep understanding of digital, performance marketing and social media ecosystems.

- Proven ability to influence stakeholders and deliver results in matrixed organizations.

- High ownership, strong problem-solving ability and an outcome-oriented mindset.

- Curious, adaptable and passionate about the intersection of creativity, marketing, technology and consumer behaviour.