Senior Director of Marketing

VALID Systems is hiring a Senior Director of Marketing to lead our marketing function. If you have driven measurable pipeline selling to financial institutions and want to own both the strategy and the execution, we want to talk to you.

About VALID Systems

For more than 20 years, VALID Systems has turned deposit data into decisive action for U.S. banks and credit unions. Our proprietary network spans more than 450 million unique accounts and $4 trillion in deposits analyzed annually, and our AI-driven scoring and analytics see what individual institutions can’t see on their own. Financial institutions use VALID to identify fraud before losses occur, remove friction for trusted customers, and predict account performance with precision.

Our products include CheckDetect (check fraud detection), InstantFUNDS (accelerated funds availability) and the VALID Intelligence Platform (VIP), which delivers predictive customer and deposit intelligence.

The role

This role can be based in Fort Worth, TX (hybrid) or fully remote. You will lead VALID’s marketing function and own go-to-market across our three products. The job is equal parts strategist and builder. As part of a nimble, fast-moving fintech team, you’ll set the marketing vision, standards and KPIs, then roll up your sleeves to bring them to life: writing campaigns, shaping messaging, building launch plans and owning the results.

You’ll lead a Marketing Coordinator and direct agency partners for specialist work such as video, PR, technical SEO and web development. The big ideas, and accountability for turning them into pipeline and growth, stay with you.

What you’ll own

• Marketing strategy and investment: Set quarterly objectives tied to company priorities. Allocate budget and effort across products based on evidence. Run a monthly business review that ends in stop, start, continue and test decisions.

• Targeting and audience quality: Build account-based campaigns against ideal customer profiles (ICPs) defined with Product and a tiered target account list agreed with Sales. Govern the HubSpot database: list intake standards, ICP and persona tagging, deduplication and suppression.

• Sales and marketing handoff: Co-own handoff criteria, acceptance and rejection, and follow-up SLAs with Sales. Keep nurture and Sales outreach in distinct lanes. Report where the funnel breaks and what changes.

• Demand generation: Design and run account-based programs across events, webinars, partner research, paid media and nurture. Measure them by engaged target accounts, qualified meetings and pipeline.

• AEO, search and discoverability: Own VALID’s strategy for being present and credible when bank buyers research our problem space, in search and in AI-driven answers. Prioritize high-intent, evaluation and proprietary-data content. Benchmark and track AI share of answer.

• Product marketing: Own positioning, messaging and proof for each product. Hold strict product-truth standards, keeping live, pilot and roadmap capabilities clearly distinct.

• Brand and channel strategy: Set strategy, voice and editorial direction for social, executive LinkedIn, PR and content. Write the pieces that matter most and direct the coordinator and agency partners on production.

• Measurement: Own funnel reporting from known contact to pipeline and revenue, distinguishing marketing-sourced from marketing-influenced pipeline.

• Team leadership: Lead and develop the Marketing Coordinator. Decide which work stays in-house and which goes to agencies.

What success looks like In your first 90 days:

• ICP and target account list agreed with Sales

• Handoff criteria and SLA live in HubSpot

• Database health and pipeline baselines established

• AI visibility benchmark in place

• Agency roles and KPIs documented

In your first 12 months:

• Leadership can see which target accounts engaged, what Sales did and what pipeline resulted, by product

• AI and search visibility on priority topics measurably above baseline

• Top-of-funnel engagement up year over year, with more high-quality, marketing-generated leads progressing deeper into the funnel

What you bring

Required:

• 7+ years in B2B marketing, including at least 4 years in a senior marketing or leadership role

• Experience marketing to financial institutions or in fintech, with long, committee-driven sales cycles

• A track record of producing measurable pipeline and running a Sales handoff that Sales adopted

• Advanced HubSpot architecture skills: lifecycle, data governance and reporting

• Proven ability to manage people and agencies against KPIs and delegate effectively

• Clear executive communication that leads with the recommendation

Preferred:

• Background in fraud, payments, deposits or banking

• Hands-on AEO/GEO and AI search visibility experience

• ABM or emerging-category launch experience

VALID Systems is an equal opportunity employer. We are committed to building a diverse and inclusive team, and we make employment decisions without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran or military status, or any other characteristic protected by applicable law. We will provide reasonable accommodations to qualified applicants with disabilities throughout the hiring process.