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Senior Director - Social Media Marketing, Digital

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About the Role:

JioStar is looking for a strategic and consumer-first social media leader to shape the brand's presence across platforms and drive audience growth, engagement, and cultural relevance. This role will lead end-to-end social strategy, integrated content campaigns, community building, and performance marketing for marquee entertainment and sports properties. Working cross-functionally with content, marketing, partnerships, creators, and analytics teams, you'll leverage insights, storytelling, and innovation to build impactful campaigns that strengthen brand affinity and deliver measurable business outcomes.

Key Responsibilities:

Strategic Brand Leadership:

Own the end-to-end social media strategy across all key platforms, including Meta, X, YouTube, and emerging social channels.
Develop and execute brand-building initiatives that strengthen awareness, engagement, and audience affinity.
Create and drive comprehensive brand positioning campaigns that effectively communicate the platform's content value proposition.
Monitor industry trends, consumer behaviour, and competitive activity to inform strategic decisions and maintain category leadership.

Content Marketing & Campaign Excellence:

Lead the planning and execution of integrated social media campaigns for monthly key title launches and tentpole content.
Collaborate with global content and marketing teams to localize international campaigns for Indian audiences.
Develop compelling content narratives and storytelling frameworks that drive anticipation, viewership, engagement and word of mouth.
Ensure content calendars are aligned with business priorities, audience interests, and cultural moments.

Community Building & Engagement:

Design and implement community engagement strategies that foster meaningful connections with audiences and content fans.
Leverage cultural conversations, trends, and real-time opportunities to enhance brand relevance and engagement.
Create exclusive social-first experiences for subscribers, superfans, and brand advocates.
Develop and scale user-generated content initiatives to increase organic reach and community participation.
Manage audience interactions and engagement frameworks to strengthen customer relationships and brand loyalty.

Performance Analytics & Optimization:

Establish and monitor KPIs to measure social media effectiveness across awareness, engagement, audience growth, and content performance.
Conduct regular performance analysis using analytics platforms, social listening tools, and consumer insights.
Translate data into actionable recommendations to optimize content, campaigns, and audience targeting.
Develop reporting mechanisms and dashboards to track campaign effectiveness, ROI, and business impact.

Cross-Functional Collaboration & Partnerships:

Partner with marketing teams to ensure consistency in brand messaging and campaign execution.
Collaborate with content partnerships teams to maximize co-marketing and audience acquisition opportunities.
Work closely with customer experience teams to enhance social customer engagement and responsiveness.
Coordinate with PR teams, talent, creators, and influencers to amplify campaign reach and drive cultural relevance.
Build strong relationships with internal stakeholders to align social media initiatives with broader business objectives.

Innovation & Platform Development:

Develop platform-specific content and engagement strategies tailored to the unique strengths of each social channel.
Partner with platform representatives to gain access to emerging features, beta programs, and advertising opportunities.
Identify new content formats, technologies, and social trends to drive innovation and audience growth.
Continuously experiment, learn, and scale best practices to improve social media effectiveness and business outcomes.

Qualifications & Experience:

Bachelor’s degree in Marketing, Communications, Media, Business, or a related field.
12+ years of experience in social media, digital marketing, brand marketing, or content strategy.
Proven experience managing large-scale consumer brands, entertainment, media, OTT, or digital-first businesses.
Strong understanding of social media platforms, audience behaviour, analytics and content ecosystems.
Demonstrated ability to lead integrated campaigns and drive measurable business outcomes.
Excellent stakeholder management, communication, and team leadership skills.

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About the Role:

Key Responsibilities:

Strategic Brand Leadership:

Own the end-to-end social media strategy across all key platforms, including Meta, X, YouTube, and emerging social channels.

Develop and execute brand-building initiatives that strengthen awareness, engagement, and audience affinity.

Create and drive comprehensive brand positioning campaigns that effectively communicate the platform's content value proposition.

Monitor industry trends, consumer behaviour, and competitive activity to inform strategic decisions and maintain category leadership.

Content Marketing & Campaign Excellence:

Lead the planning and execution of integrated social media campaigns for monthly key title launches and tentpole content.

Collaborate with global content and marketing teams to localize international campaigns for Indian audiences.

Develop compelling content narratives and storytelling frameworks that drive anticipation, viewership, engagement and word of mouth.

Ensure content calendars are aligned with business priorities, audience interests, and cultural moments.

Community Building & Engagement:

Design and implement community engagement strategies that foster meaningful connections with audiences and content fans.

Leverage cultural conversations, trends, and real-time opportunities to enhance brand relevance and engagement.

Create exclusive social-first experiences for subscribers, superfans, and brand advocates.

Develop and scale user-generated content initiatives to increase organic reach and community participation.

Manage audience interactions and engagement frameworks to strengthen customer relationships and brand loyalty.

Performance Analytics & Optimization:

Establish and monitor KPIs to measure social media effectiveness across awareness, engagement, audience growth, and content performance.

Conduct regular performance analysis using analytics platforms, social listening tools, and consumer insights.

Translate data into actionable recommendations to optimize content, campaigns, and audience targeting.

Develop reporting mechanisms and dashboards to track campaign effectiveness, ROI, and business impact.

Cross-Functional Collaboration & Partnerships:

Partner with marketing teams to ensure consistency in brand messaging and campaign execution.

Collaborate with content partnerships teams to maximize co-marketing and audience acquisition opportunities.

Work closely with customer experience teams to enhance social customer engagement and responsiveness.

Coordinate with PR teams, talent, creators, and influencers to amplify campaign reach and drive cultural relevance.

Build strong relationships with internal stakeholders to align social media initiatives with broader business objectives.

Innovation & Platform Development:

Develop platform-specific content and engagement strategies tailored to the unique strengths of each social channel.

Partner with platform representatives to gain access to emerging features, beta programs, and advertising opportunities.

Identify new content formats, technologies, and social trends to drive innovation and audience growth.

Continuously experiment, learn, and scale best practices to improve social media effectiveness and business outcomes.

Qualifications & Experience:

Bachelor’s degree in Marketing, Communications, Media, Business, or a related field.

12+ years of experience in social media, digital marketing, brand marketing, or content strategy.

Proven experience managing large-scale consumer brands, entertainment, media, OTT, or digital-first businesses.

Strong understanding of social media platforms, audience behaviour, analytics and content ecosystems.

Demonstrated ability to lead integrated campaigns and drive measurable business outcomes.

Excellent stakeholder management, communication, and team leadership skills.

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