Senior eCommerce Executive

KEY RESPONSIBILITIES

• Manage and grow Betime's eCommerce marketplace storesacross TikTok Shop, Shopee, and Lazada in Singapore and Malaysia, ensuringstrong GMV performance, healthy ROAS, and brand-consistent storefrontpresentation for all 13+ brands.

• Execute end-to-end campaign planning and deploymentacross marketplace platforms — including mega sales (11.11, 12.12, Payday),brand launches, seasonal activations, and flash deals — in coordination withBrand Managers.

• Collaborate with the Marketing team to plan andexecute TikTok Shop content strategy; coordinate closely with KOL/affiliatecreators, livestream hosts, and content partners to drive sales-orientedcontent. • Operate TikTok Shop Seller Centre and Shopee/Lazada SellerCentres with full ownership — product listings, pricing, bundles, vouchers,flash deals, ads, and affiliate commission plan setup (Target Plans, OpenPlans, Shop Plans).

• Build and maintain working relationships withplatform Key Account Managers (KAMs); proactively secure campaign slots, extraexposure, co-funded vouchers, and push notifications for key campaigns.• Contribute to platform Joint Business Plan (JBP) discussions alongsidethe Head of Marketing; track and monitor agreed KPIs and flag deviationsproactively.

• Work cross-functionally with Brand Managers (Uriage,Nuxe, Topicrem, SVR, Neogence, Refa, Haan, Koli, Winona, Hairburst, Phyto,NVII) to gather campaign assets, captions, and promotional materials for timelymarketplace deployment.

• Manage and brief content creators, affiliatepartners, and livestream hosts; provide clear performance briefs andpost-campaign feedback to drive continuous improvement.

• Own the eCommerce budget tracker for assignedcampaigns and channels; ensure spending stays within allocated budgets and flagvariances to the Head of eCommerce.

• Maintain accurate product catalogues, pricingparity, and inventory availability across all active marketplaces; coordinatewith demand planners to ensure sufficient stock for campaign peaks.

• Conduct weekly performance tracking across allassigned stores — traffic, GMV, conversion rate, ROAS, basket size — andcompile regular performance reports with insights and recommendations.

• Monitor competitor activity across key beauty anddermocosmetic brands on TikTok Shop and Shopee; provide timely competitivebenchmarking to the team.

• Ensure all marketplace storefronts comply with brandguidelines — store design, product imagery, promotional messaging, and CX/UXquality.

DAY-TO-DAY ACTIVITIES

• Monitor daily TikTok Shop, Shopee, and Lazadadashboards; flag anomalies in traffic, sales, ROAS, or stock levels and actswiftly.

• Update platform product pages with campaign banners,bundle offers, and promotional pricing as briefed by Brand Managers.

• Coordinate with creators and affiliates on contentposting schedules; confirm live streams are correctly set up and tracked.

• Process voucher claims, co-fund requests, andplatform mechanics; follow up on listing issues, logistics delays, or sellercentre escalations with KAMs.

• Pull weekly GMV, ROAS, and conversion rate reports;prepare performance summaries and insights for the Head of Marketing.

• Liaise with the warehouse/logistics team to confirmstock allocation and marketplace fulfilment is on schedule.

• Attend platform briefings and webinars to staycurrent on new features — TikTok Shop LIVE tools, Shopee Ads updates, Lazadacampaign mechanics.

• Support new SKU or brand launches — set up listings,configure launch mechanics, and coordinate creator/affiliate briefings acrossplatforms.

• Respond to or escalate platform customer queries,returns, and complaints in line with brand and company policies.

• Assist the Head of eCommerce in preparing QBRmaterials and monthly eCommerce performance decks.