Senior Email Marketing Manager
We’re building and scaling a high-volume, performance-driven newsletter portfolio and are looking for a Senior Email Marketing Manager to fully own newsletter growth, engagement, and monetization.
This role is for someone who understands newsletters as a revenue channel, not just a publishing task.
You’ll work closely with authors, AI writers, designers, and monetization partners to ensure every send is optimized for opens, clicks, and revenue, while maintaining strong editorial quality.
Your primary mission:
Key Responsibilities
Email & Newsletter Performance Ownership
Own end-to-end newsletter strategy, publishing, and optimization
Optimize subject lines, preheaders, layouts, CTAs, and content flow
Maintain consistent, high-quality publishing schedules across all newsletters
Review, QA, and approve all outgoing content before sending
Monetization & Advertising Optimization
Integrate ads natively within newsletters to maximize CTR and revenue
Test ad placements, formats, and messaging without harming reader trust
Analyze performance and continuously improve monetization strategy
Scaling & Team Leadership
Collaborate closely with writers, AI tools, designers, and growth teams
Build repeatable processes, guidelines, and quality standards
Provide weekly performance insights and improvement recommendations
Requirements
Strong experience in email marketing
Deep understanding of email performance metrics: open rate, CTR, conversions, revenue per send
Hands-on experience managing multiple email campaings at scale
Comfortable using AI tools
Strong editorial and layout instincts (formatting, hierarchy, readability)
Excellent organization — able to manage 15–20+ newsletters simultaneously
Strong QA mindset: zero tolerance for broken links, typos, or formatting errors
High level of English: C1
Nice to Have
Experience with platforms like Beehiiv, Substack, Ghost
Experience working with ad monetization, sponsorships, or affiliate content
Background in content-led growth or digital publishing
Experience scaling multiple content brands or media products