Senior Executive- Copy Writer
Summary
Creates persuasive marketing copy for digital campaigns, including social media, emails, and websites, while collaborating with teams to align messaging with brand goals.
- Create compelling and engaging copy for digital marketing campaigns, including social media, email marketing, landing pages, website content, advertisements, and promotional materials.
- Collaborate with the marketing, design, and product teams to develop creative campaign concepts that align with the company's brand voice and business objectives.
- Write clear, persuasive, and conversion-focused content for student acquisition, course launches, events, and brand awareness initiatives.
- Optimize content using SEO best practices and analyze campaign performance to continuously improve messaging and audience engagement.
- Ensure consistency in tone, style, and brand messaging across all communication channels while maintaining high editorial standards.
- Stay updated with education industry trends, digital marketing practices, and competitor activities to create innovative and impactful content.