Senior Executive Digital Marketing

About Our Client

Our client is a leading mixed-use development and lifestyle destination in Colombo, offering a premium combination of retail, dining, entertainment, and leisure experiences. With a strong focus on delivering exceptional customer experiences and building a distinctive lifestyle brand, the organization operates in a dynamic, fast-paced environment and continues to strengthen its digital presence and market engagement.

Job Overview

The Senior Executive – Digital Marketing will be responsible for developing and executing integrated digital marketing strategies across social media, paid digital platforms, websites, and other online channels. The role will focus on driving brand awareness, audience engagement, website traffic, conversions, and overall digital performance while supporting key campaigns, events, and brand activations.

Key Responsibilities

• Develop and execute digital marketing strategies across Meta, Instagram, TikTok, websites, and other relevant digital platforms.
• Plan, set up, manage, and optimize paid digital campaigns to achieve business and marketing objectives.
• Monitor campaign budgets, performance metrics, conversions, and ROI, making data-driven improvements where required.
• Monitor and enhance website performance, SEO, and digital content to increase traffic, engagement, and conversions.
• Develop content calendars and coordinate the scheduling and publishing of content across digital channels.
• Coordinate content production with external agencies and other relevant partners.
• Manage online community engagement, including comments, messages, reviews, and other customer interactions.
• Monitor digital trends, audience insights, and market opportunities to strengthen brand engagement.
• Identify, evaluate, and collaborate with relevant influencers and digital partners to enhance campaign reach and visibility.
• Support digital campaigns, events, promotions, and special brand activations.
• Work collaboratively with internal teams and external agencies to ensure consistent brand communication across digital platforms

Qualifications & Requirements

• Minimum 4 years of hands-on experience in digital marketing and social media management.
• Experience with a reputable consumer, retail, lifestyle, hospitality, entertainment, or other high-engagement brand would be an advantage.
• Bachelor's Degree in Marketing, Business Management, or a related discipline OR a recognized professional marketing qualification such as CIM or SLIM.
• Demonstrable experience in Meta, Instagram, TikTok, paid digital campaigns, content planning, SEO, and website optimization.
• A recognized academic or professional qualification in Digital Marketing will be an added advantage.
• Strong copywriting, communication, and interpersonal skills.
• Strong understanding of digital marketing trends, platforms, and performance analytics.
• Ability to work independently as well as collaboratively in a fast-paced environment.
• Strong organizational skills with the ability to manage multiple campaigns and priorities.
• Willingness and flexibility to work extended hours, weekends, mercantile holidays, and during events or special brand activations.

Interested candidates may send their CV to jobs@mindplus.global