Senior Executive – Paid Media

Multi-Channel Media Buying & Strategy • Manage Google Ads (Search, Display, Demand Gen, YouTube) • Execute Meta (Facebook & Instagram) lead gen campaigns • Run LinkedIn Ads for HNI targeting • Manage and optimize campaigns on ByteDance (TikTok Ads) to drive scalable lead generation through creative-led strategies and audience targeting • Plan and execute performance campaigns on X (Twitter Ads), focusing on reach, engagement, and conversion-driven outcomes • Optimize and reallocate budgets based on performance Optimization & Growth Opportunities • Ongoing keyword research for high-intent opportunities • GDN & Demand Gen placement audits (brand safety & quality) • A/B testing (ads, creatives, landing pages) • Search term optimization (EN & AR campaigns) • Audience building (retargeting & lookalikes) Lead Generation & Funnel Management • Optimize full funnel (ads ? landing page ? conversion) • Improve lead quality using AI + audience controls • Handle platform policy limitations with support teams • Ensure accurate tracking (GTM, GA4, attribution models) Reporting, DDA & Insights • Performance reporting (CPA, CTR, CR) with actionable insights • Data-Driven Attribution (DDA) analysis for channel impact • Heatmap analysis (user behavior, scroll, clicks)

- Bachelor’s degree in marketing, Advertising, or a related field. - Proven experience (3+ years) managing paid media campaigns, preferably within an agency or corporate environment. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Proficiency with digital advertising platforms such as Google Ads, Facebook Business Manager, and other relevant tools. - Excellent communication, organizational, and teamwork skills. - Ability to work in a fast-paced, deadline-driven environment. - Creative problem-solving skills with a strategic mindset. - Knowledge of SEO and other digital marketing channels is a plus.