Senior Executive, Performance Marketing Analyst
About you
CARSOME is seeking a commercially sharp Performance Marketing Executive who combines strong business intelligence with rapid, AI-powered ad execution. Secondhand car marketplaces move fast—inventory turns over daily, certain makes and models trend overnight, and competitor moves require immediate counter-strategies.
Unlike traditional ad operators focused only on campaign settings, this role requires strong business acumen to connect inventory trends (e.g., fast-selling SUV models, fresh trade-in arrivals, high-margin stock) directly with performance ad campaigns. Working alongside the performance marketing team, you will leverage modern AI creative platforms to build, test, and scale creative assets at velocity across Meta, Google, TikTok, and Instagram.
Your Day-to-Day
Business Intelligence & Market Alignment:
Monitor real-time inventory and market trends (e.g., fast-moving car models, high-demand price brackets, regional inventory spikes) and rapidly deploy performance campaigns to capture demand.
Keep close tabs on competitor campaigns, trade-in valuations, and market promotions to identify immediate counter-campaign opportunities.
Align performance spending with core business metrics—focusing on test-drive bookings, inspection leads, inventory velocity, and acquisition margins rather than surface-level ad metrics.
Campaign Strategy & AI-Driven Execution:
Collaborate with the performance team to drive acquisition across Meta (Facebook & Instagram), TikTok, and Google Ads.
Utilize AI creative systems (e.g., generative AI tools for visual generation, copywriting, and video variations) to rapidly generate, adapt, and deploy high-performing ad creatives.
Run multi-variate creative testing at scale to optimize Customer Acquisition Cost (CAC) and lead quality for both buyer and seller pipelines.
Your Know-How
2–3 years of experience in performance marketing, growth, or digital media strategy (experience in automotive, classifieds, or high-velocity e-commerce is highly advantageous).
Strong business and commercial acumen—ability to think like a merchandiser and connect stock availability to ad messaging.
Active hands-on experience or strong fluency with Generative AI marketing tools. Access will be provided to our proprietary tool.
Solid experience managing accounts on Meta Ads Manager, TikTok Ads Manager, and Google Ads.
Analytical mindset comfortable with synthesizing inventory data, competitor analysis, and campaign metrics into clear growth strategies.