SENIOR EXECUTIVE, PERFORMANCE MARKETING

<h5 style="text-align:justify;line-height:1.38;margin-left:18pt;text-indent:-18pt;margin-top:14pt;margin-bottom:4pt;padding:0pt 0pt 0pt 18pt;"><span style="font-size:14pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Role Overview</span></h5><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">CARSOME is seeking a commercially sharp </span><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Performance Marketing Executive</span><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> who combines strong business intelligence with rapid, AI-powered ad execution. Secondhand car marketplaces move fast—inventory turns over daily, certain makes and models trend overnight, and competitor moves require immediate counter-strategies.</span></p><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Unlike traditional ad operators focused only on campaign settings, this role requires </span><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">strong business acumen</span><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> to connect inventory trends (e.g., fast-selling SUV models, fresh trade-in arrivals, high-margin stock) directly with performance ad campaigns. Working alongside the performance marketing team, you will leverage modern AI creative platforms to build, test, and scale creative assets at velocity across Meta, Google, TikTok, and Instagram.</span></p><h3 dir="ltr" style="text-align:justify;line-height:1.38;margin-left:18pt;text-indent:-18pt;margin-top:14pt;margin-bottom:4pt;padding:0pt 0pt 0pt 18pt;"><span style="font-size:14pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Key Responsibilities</span></h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Business Intelligence & Market Alignment:</span></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:circle;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Monitor real-time inventory and market trends (e.g., fast-moving car models, high-demand price brackets, regional inventory spikes) and rapidly deploy performance campaigns to capture demand.</span></p></li><li dir="ltr" style="list-style-type:circle;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Keep close tabs on competitor campaigns, trade-in valuations, and market promotions to identify immediate counter-campaign opportunities.</span></p></li><li dir="ltr" style="list-style-type:circle;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Align performance spending with core business metrics—focusing on test-drive bookings, inspection leads, inventory velocity, and acquisition margins rather than surface-level ad metrics.</span></p></li></ul></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Campaign Strategy & AI-Driven Execution:</span></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:circle;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Collaborate with the performance team to drive acquisition across </span><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Meta (Facebook & Instagram), TikTok, and Google Ads</span><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">.</span></p></li><li dir="ltr" style="list-style-type:circle;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Utilize </span><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">AI creative systems</span><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> (e.g., generative AI tools for visual generation, copywriting, and video variations) to rapidly generate, adapt, and deploy high-performing ad creatives.</span></p></li><li dir="ltr" style="list-style-type:circle;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Run multi-variate creative testing at scale to optimize Customer Acquisition Cost (CAC) and lead quality for both buyer and seller pipelines.</span></p></li></ul></li></ul><h3 dir="ltr" style="text-align:justify;line-height:1.38;margin-left:18pt;text-indent:-18pt;margin-top:14pt;margin-bottom:4pt;padding:0pt 0pt 0pt 18pt;"><span style="font-size:14pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Qualifications & Requirements</span></h3><p style="font-family:Roboto, 'HelveticaNeue-Light', 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, sans-serif;margin:0px 0px 20px;color:rgb(68,68,68);padding:0px;border:0px;line-height:1.7;font-size:16px;vertical-align:baseline;letter-spacing:0.5px;"></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">2–3 years of experience in performance marketing, growth, or digital media strategy (experience in automotive, classifieds, or high-velocity e-commerce is highly advantageous).</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Strong business and commercial acumen—ability to think like a merchandiser and connect stock availability to ad messaging.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Active hands-on experience or strong fluency with </span><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Generative AI marketing tools</span><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">. Access will be provided to our proprietary tool.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Solid experience managing accounts on Meta Ads Manager, TikTok Ads Manager, and Google Ads.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="text-align:justify;line-height:1.38;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:DarwinSans;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Analytical mindset comfortable with synthesizing inventory data, competitor analysis, and campaign metrics into clear growth strategies.</span></p></li></ul>