Senior Executive, Retail Operation (門市督導 / 區域經理)

SUMMARY
(1) Responsible managing and driving the overall performance of assigned PUMA owned and operated stores in Taiwan. This role ensures that sales targets, retail KPIs, operational standards, brand presentation, customer service, and people development objectives are consistently achieved.

(2) Accountable for supporting store teams to deliver strong business results, improve store productivity, maintain high operational standards, and provide a consistent consumer experience in line with PUMA’s global and regional retail standards.

(3) Ensure stores are faciliated to capitalise on RESEC and activities and coordinate with Training, VM, Marketing, Merchandising and Planning/Allocation functions to deliver an in-store experience in line with set Regional/Global Standards

(4) Accountable for coaching Store Managers, identifying business opportunities, supporting succession planning, and ensuring stores are well prepared to achieve both commercial and operational objectives.

(5) Lead loss-prevention efforts through standard setting and audit.

(6) Implement business activities that support PUMA’s core values, achieve set objectives and promote PUMA brand standards.

KEY TASK
Task 1: Deliver on Set Targets and KPIs 40%
(1) Deliver assigned sales targets and retail KPIs, including Net Sales, Conversion Rate, UPT, ATV, Traffic, Sales per Hour, and Sales per SQM.
(2) Monitor store performance closely and identify opportunities to improve productivity and profitability.
(3) Work with Store Managers to set SMART action plans and follow up on execution.
(4) Drive comp sales growth by implementing effective local business plans and operational improvement actions.

Task 2: Operations Standards / Store Management 30%
(1) Implement global and regional retail operation standards across assigned stores
(2) Ensure store opening, closing, relocation, renovation, stock replenishment, inventory management, staff scheduling, and daily operations are executed smoothly.
(3) Monitor compliance with company policies, retail operating procedures, visual merchandising guidelines, and loss prevention standards.
(4) Work with Merchandising and Planning teams to ensure store inventory levels support sales targets.
(5) Support the execution of Mystery Shopper Program actions to improve customer service and selling standards.
(6) Manage country loss prevention standards and ensure that shrink goals are met and security is to PUMA standard.
(7) Execute VM guidelines in accordance with Global VM Survival Guide and RESEC
(8) Guide, coach and train retail staff in all aspects of retail operations and retail training, working with close co-operation with the Retail Trainer. Support retail field training programs and roll-out of training initiatives.

Task 3: Cross Functional Relationship 10%
(1) Work closely with Retail Operations, Training, Visual Merchandising, Marketing, Merchandising, E-Commerce, and Planning teams to support country-specific retail initiatives.
(2) Ensure effective communication between stores and support functions.
(3) Provide store feedback and business insights to support better decision-making.

Task 4: Process Improvement 10%
(1) Identify operational gaps and propose practical actions to improve store efficiency, productivity, and service quality.
(2) Support the implementation of best practices across assigned stores.
(3) Drive continuous improvement through regular store visits, performance reviews, and follow-up actions.

Task 5: People and Team Development 10%
(1) Coach and develop Store Managers and store teams to ensure they have the capability to manage the business effectively.
(2) Work with Retail Training to identify development needs and support relevant training programs.
(3) Work closely with support functions.
(4) Identify high-potential talents and support succession planning.
(5) Strengthen store management capability through effective hiring, coaching, development, and retention actions.