Senior Executive, Trade Marketing

Purpose of the Job:
To implement Trade Marketing programs and activities with airlines/key wholesalers/OTA to grow Hong Kong brand's image and push call-to-action under HKTB agreed marketing objectives and strategies

Dimensions:
žTrade/airline tactical coop: 10 times/year
žFam Trip: 0-1 time/year
žTrade Seminar/Trade training: 2-4 times/year
žOnline Travel Fair/Event: 1-2 times/year

Internal Relationships:
Report to: Senior Manager, Trade Marketing
Closely liaising with following HO's Divisions, e.g. Business Development, MICE, Event & Production Development

External Relationships:

• Travel agent associations and other relevant authorities for the purpose of

promoting Hong Kong's interests.

• HK trade partners (Travel agencies/airlines local agencies/attractions/hotels)
• Non – trade partners of selected joint promotional activities.
• Event & Digital agencies
• Design & Production House
• Media and Ad agencies
• Corporate and other associations

Principal Accountabilities :

• Support in planning and implementation of trade marketing initiatives such as

trade promotional tactical activities/ execution of trade seminars & training,
business development with regular sales call and finding potential cooperation
to promote MICE/CRUISE and seasonal mega events.
ž• ž To assist to cultivate and maintain a close relationship with local and online
travel agents, airlines, corporates.
ž• ž To assist and organise trade and MICE/Cruise/Event promotional activities.
ž• ž To collect market intelligence and conduct routine basis reports on routine basis.

• ž ž To handle necessary logistics for marketing activities.

ž• ž To bring familiarisation groups to go to Hong Kong through management
assignments.
ž• ž To support other disciplines as required.
ž• ž To carry out required administrative jobs such as routine reports
(weekly/monthly/annual)

Job Requirements:

• University Degree holder.
• Minimum 3 years relevant experience in hospitality or tourism-related business

is a must.

• 3 years in sales role with hunting experience or MICE business management is a

must.

• Excellent communication and interpersonal skills.
• Good verbal and written English communication skills.
• Demonstrated strong teamwork in supporting the department to reach business

goals.

• Detail-oriented.
• Good time management in fast pace working environment.
• Familiar with marketing or digital marketing principles is a plus.