Senior Financial Analyst (Strategic Finance)

• The Senior Financial Analyst (SFA), Strategic Finance, will play a key role in driving financial performance and supporting strategic decision-making across the organization
• This position will be responsible for providing high-quality financial analysis, insights, and decision support to the Strategic Finance team and key business partners
• Strategic Planning & Analysis:
• Support Strategic Finance Managers in the development and execution of the company’s long-term strategic plan through financial modeling, market analysis, and performance assessment across revenue and cost drivers
• Conduct analytical deep dives to support Sales, marketing, Logistics, and Operations initiatives
• Support with building, maintaining, and enhancing financial models to evaluate business initiatives, assess risks and returns, and support decision-making
• Assist in identifying trends, risks, and opportunities across revenue growth, gross margin, and operating expenses to inform strategic decision-making
• Financial Planning, Forecasting and Reporting:
• Support the annual budgeting process and rolling forecasts by preparing detailed analyses and assumptions in partnership with the Strategic Finance team and cross-functional teams
• Track, analyze, and report on key performance indicators (KPIs) to monitor business performance
• Perform variance analysis versus budget and forecast, identifying drivers and providing clear, actionable insights to be presented to Management
• Prepare recurring and ad hoc financial reports and presentations for management, highlighting trends, risks, and opportunities
• Business Partnering:
• Act as a key analytical partner to the Strategic Finance Managers, & Sr Director & supporting their day-to-day engagement with Sales, eCommerce, Marketing, and Operations stakeholders
• Collaborate closely with the Accounting team during month end-end and quarter-end close processes, including reviewing financial results, creating accruals, and ensuring accuracy and consistency between actuals, forecasts, and budget
• Support management reporting by helping translate accounting results into meaningful business insights and explaining key drivers of performance
• Support cross-functional initiatives by evaluating financial impacts, challenging assumptions, and enabling data-driven decision-making
• Prepare materials, analyses, and talking points that enable Strategic Finance Managers to confidently communicate insights and recommendations to leadership
• Process Improvement:
• Help identify opportunities to improve financial models, reporting processes, and data accuracy
• Support with automating and standardizing recurring analysis and reports and improving analytical efficiency
• Contribute to documentation of assumptions, methodologies, and best practices to support consistency across Strategic Finance workstreams
• Provide informal guidance and analytical support to junior team members as needed

Benefits

• Health, Medical & Dental Benefits
• Wellness Days & Summer Hours
• Mental Health Support
• Wellness Stipend
• Slack Interest Groups
• Pet Feeding Program
• RRSP and 401(k)
• Hybrid & Remote Work

• The ideal candidate is high analytical, detail-oriented, and proactive, with the ability to translate data into clear, actionable insights in a fast-paced, dynamic environment
• This role is well-suited for someone who enjoys deep analysis, asking the “why”, and influencing outcomes through well-structured financial insights
• 3-4 years of experience in Strategic Finance, FP&A, or related roles, ideally in a fast-paced or growth-oriented environment within the CPG industry
• Excellent communication and collaboration skills, with the ability to work cross-functionally with internal teams
• Highly detail-oriented and organized, with the ability to manage multiple deadlines effectively
• Experience working closely with Accounting during month-end close and understanding of financial statements and accrual-based accounting. CPA or MBA considered an asset (completed or in progress)
• Strong financial modeling and analytical skills, with the ability to synthesize complex data into clear, actionable insights
• Bachelor’s degree in Business, Finance, Accounting or a related field
• Advanced Excel skills; experience with ERP systems