Senior Front-End Web Developer

Summary of Responsibilities
The Sr. Front-End Web Developer operates as an individual contributor with strong conceptual and practical knowledge of UI/UX design and front-end development using a CMS platform. This role solves complex problems, works with minimal guidance, and may lead project steps or moderately complex initiatives. The position applies in-depth practical knowledge to deliver high-quality, responsive digital solutions across internal and customer-facing platforms. The role collaborates cross-functionally to ensure solutions align with broader business objectives and key drivers.
Design & Digital Experience

Deliver UX artifacts, including wireframes, user flows, prototypes, and information architecture.
Produce high-fidelity designs in Figma and other design tools aligned with brand and design system standards.
Develop and execute digital marketing campaigns and automation workflows.
Create and optimize landing pages, forms, audience segmentation, and reporting dashboards.
Ensure excellence in marketing campaign tracking, CRM governance, compliance, data integrity, and overall user experience quality.

Front-End Development

Translate approved designs into production-ready HTML, CSS/SCSS, and JavaScript.
Develop responsive, accessible front-end components and layouts using HubSpot CMS.
Write custom modules, dynamic templates, and full-site layouts using HubL, HTML5, CSS3, and JavaScript.
Build themes and reusable front-end structures tailored to marketing and business needs.
Utilize HubDB to create dynamic, data-driven content experiences.
Integrate front-end components with the HubSpot CRM using APIs, serverless functions, and custom apps.
Implement components, interactions, and page structures for microsites, landing pages, intranet pages, and campaign assets.
Ensure cross-browser compatibility and adherence to company web standards.

User Testing & Optimization

Conduct usability testing, heatmap reviews, and UX assessments.
Summarize usability findings and recommend improvements.
Analyze site performance metrics and implement enhancements to improve load time, responsiveness, and user engagement.

Collaboration, Leadership & Continuous Improvement

Partner with stakeholders, IT partners, and subject matter experts to gather requirements and refine deliverables.
Implement tagging, tracking, and measurement configurations to support analytics objectives.
Stay current on UI/UX trends, HubSpot platform capabilities, and front-end development best practices.
Recommend new approaches and improvements to enhance digital experiences.
Participate in cross-functional collaboration to support strategic initiatives and operational needs.
Support innovation and continuous improvement across digital marketing and front-end processes.
Work within the Strategic Marketing function to align deliverables with organizational goals.
Support business relationships across teams and departments as needed.

Knowledge (Education, License, Certification, and Prior Experience)

Accredited four-year bachelor’s degree in a relevant field.
Five or more years of experience in UI/UX design, front-end development, HubSpot CRM, digital media, or marketing automation.
Proficiency with front-end technologies, including HubL, JavaScript/React, HTML5, CSS3/SCSS, responsive frameworks, and component-based design.
Deep familiarity with HubSpot Marketing Hub, Content Hub, CRM, Sales Hub, Service Hub, and ecosystem developer tools.
Experience in UI/UX design, front-end development, digital media, or web experience creation.
Proficiency in Adobe Creative Cloud, Figma, and prototyping tools.
Proficiency with the Microsoft Office suite, including Word, Excel, PowerPoint, SharePoint, Teams, and Visio.

Skills and Abilities

Expert knowledge of the HubSpot CMS platform and related technologies.
Strong capabilities in UI/UX design, prototyping, and interaction design using Figma and similar applications.
Advanced proficiency in modern front-end development languages and tools.
Solid understanding of accessibility standards, including WCAG and Section 508, and inclusive design principles.
Ability to work independently with minimal guidance.
Strong communication and collaboration skills, with the ability to explain design decisions.

Travel/Physical Requirements

May need to move and set up materials, typically 40 pounds or less.
May require travel of up to 10%.

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