Senior Global CRM & Membership Growth Specialist

工作說明

1. Expand Membership & Lead Generation: Drive strategies to grow the mailable database by acquiring new members and newsletter subscribers across digital channels, designing registration funnels across marketing assets, in-app interfaces, and web platforms with integrated O2O resources.
2. Optimize Registration Journey: Conduct competitive benchmarking to streamline the omnichannel product registration experience, minimizing friction and maximizing visibility of registration incentives to lower barriers for users.
3. Lead CRM Project Management: Oversee end-to-end CRM-related projects including requirement gathering, specification writing, timeline management, risk assessment, and performance tracking to ensure high-quality delivery.
4. Analyze Data & Drive Performance Insights: Monitor user behavior and product ownership data to identify key drivers for registration rates, delivering regular performance reports and actionable optimization recommendations.
5. Collaborate Cross-functionally & Support Global Markets: Partner with internal teams (Technical, Software, Legal, eShop, etc.) to optimize the pre- and post-purchase customer experience, while working with regional CRM leads to track KPIs, share best practices, and support regional campaign launches.

需求條件

1. At least 3 years of professional experience in CRM, digital marketing, or loyalty program management. A deep understanding of Customer Journey is essential, along with the ability to identify conversion opportunities and pain points through rigorous data analysis. Must be proficient in diagnosing registration funnels and evaluating campaign effectiveness independently.
2. Outstanding project management and stakeholder coordination skills are required to align diverse team goals and ensure project delivery in a fast-paced environment. Furthermore, strong business acumen and market research skills are vital for gathering competitive intelligence and transforming it into compelling internal proposals.

Preferred Qualifications
1. Technical proficiency in digital tracking concepts, system integration logic, or marketing automation tools is highly desirable. Hands-on experience with Google Analytics (GA4) or similar data analysis platforms, as well as a foundational understanding of Customer Lifecycle Strategy and precision marketing, will be considered a significant advantage.
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