Senior Go-To-Market Program Manager

BlackCloak is building a new delivery model for Go-To-Market (GTM) Operations, and we’re looking for a Senior GTM Program Manager to make it run. Reporting to the head of GTM Operations, you’ll own the programs that connect our GTM strategy to our field teams: the vendors we rely on, the changes we roll out, and the field marketing motions that generate pipeline.

You’ll turn a steady stream of requests and ideas into a prioritized, well-run portfolio of work, keep sales and marketing leaders aligned, and make sure new processes and tools are adopted, not just launched. This is a hands-on program leadership role for someone who loves structure, follows through, and can lead without formal authority. It is not a systems administration role: you’ll partner closely with our GTM systems and analytics teammates, who own CRM administration, data, and reporting.

GTM Ops Delivery Model and Program Management

• Help design, launch and run the new GTM Operations delivery model, including intake, prioritization, planning and status reporting.
• Own the GTM Ops work intake process: triage requests from sales and marketing, define scope and level of effort, and keep the backlog prioritized.
• Build and maintain the GTM Ops roadmap, project plans and timelines, making trade-offs visible to leadership.
• Run the team's operating cadence: weekly priorities, project reviews, and monthly or quarterly updates to sales and marketing leadership.
• Manage cross-functional programs from kickoff to close, with clear owners, milestones, risks and success measures.
• Create and maintain playbooks, templates and documentation so the team works the same way every time.

Vendor Management

• Lead vendor evaluations and selection, including requirements gathering, demos, scorecards and business cases.
• Maintain a vendor inventory with renewal dates, spend, owners and usage, and flag consolidation or savings opportunities.
• Track vendor deliverables against agreed scope and deadlines, check work for quality, and escalate quickly when timelines or standards slip.
• Run regular vendor business reviews and hold partners accountable for outcomes and value delivered.

Change Management and Adoption

• Plan and lead the rollout of new GTM processes, programs and tools, from stakeholder alignment through launch.
• Write and deliver change communications, training plans and launch materials for sales and marketing teams.
• Define adoption goals for each rollout, track them after launch, and act on gaps through follow-up training and feedback loops.
• Gather field feedback and turn it into improvements, acting as a trusted voice between the field and GTM Operations.

Field Marketing Enablement

• Partner with Field Marketing and Sales to plan and execute regional programs, events and executive engagements.
• Build repeatable field marketing processes: event planning checklists, budget tracking, timelines and post-event follow-up.
• Coordinate with sales leaders and account teams so field programs target the right accounts and have clear follow-up plans.
• Track field program performance (attendance, pipeline influenced, cost per opportunity) and share results with leadership.

What Success Looks Like in Your First 90 Days

• First 30 days: Learn our GTM teams, vendors, and active projects, and document how work is requested and prioritized today.
• First 60 days: Launch the GTM Ops intake and prioritization process, with a single backlog and a regular review cadence with sales and marketing leaders, and complete a vendor inventory with renewal dates and spend.
• First 90 days: Lead at least one rollout from launch to measured adoption, and run field marketing programs on a repeatable planning and reporting process.

What You Need to be Successful

• 5+ years of experience in program management, GTM operations, marketing operations, sales strategy, or a related role at a B2B company.
• A proven track record of running cross-functional programs that involve sales, marketing, and outside partners.
• Hands-on vendor management experience, including evaluations, renewals, negotiations, and performance reviews.
• Experience leading change: rolling out new processes or programs and driving adoption with sales or marketing teams.
• Strong organization and prioritization skills, with the judgment to know which workstreams matter most.
• Clear written and verbal communication, including updates and presentations for senior leaders.
• Comfort with project management tools such as Asana, Monday, or Smartsheet, and a working knowledge of how CRM and marketing tools support the funnel.
• An entrepreneurial mindset and a desire to grow with a fast-moving company.

Bonus Points If You Have

• Experience supporting field marketing, events, or ABM programs.
• Experience in cybersecurity, SaaS, or another B2B technology company.
• Formal training in program or change management (PMP, Prosci, Agile, or similar).
• Experience helping stand up a new team, operating model, or intake process.
• Early- or mid-stage company experience.