Senior Graphic and Brand Designer
Posted Updated
Summary
Rootly, an incident management platform, is hiring its first dedicated brand designer in Toronto to own the brand system end to end — logo, type, colour, iconography, illustration — and ship marketing, in-app, social, and event assets in Figma alongside product design and marketing teams.
About Rootly
At Rootly, we are on a mission to be the go-to way companies respond when things go wrong, helping every organization be more reliable. We do this by building an industry-leading incident management platform that allows companies around the world to consistently and quickly resolve incidents. We are not simply transforming an industry, we are carving an entirely new +$B segment ourselves and need incredible talent to achieve this ambitious goal together.
Customers love Rootly. Some of the fastest growing companies around the world such as NVIDIA, Figma, Canva, Tripadvisor, Squarespace and more rely on Rootly to power their critical incident management process. They obsess over our delightful enterprise-ready platform and unique partnership model. See why our customers have reviewed us 5 stars on G2.
Investors love Rootly. We are backed by some of the most respected funds in the world from Y Combinator to operators like the CTO of Dropbox and GitHub. We'd be happy to disclose our entire funding and profitability picture live during the interview. As a culture we relentlessly put transparency first. We conduct monthly financial reviews as a team so everyone has a pulse on the health of the business and publish what we are building in our weekly changelog.
About the Role
This is a rare opportunity to define the brand at Rootly and set the visual standard for how we show up everywhere. As our first dedicated brand designer, you will be the driving force behind how Rootly looks and feels across our website, product UI, decks, social, swag, and events, and every asset that carries our name.
We are looking for someone who has incredible range, can move fast, and build a visual system from the ground up rather than maintain one someone else built. You will have an outsized influence, working closely with our product design team, who own UX and UI, and our marketing team, who own the words, to make sure the visual language ties everything together and holds up as we scale.
If you thrive in environments where speed, clarity, and taste matter, where ownership is rewarded, and where your work will be in front of thousands of prospects and customers daily, this is the place for you.
What You’ll Do
- Own the brand system end to end, including logo, type, colour, iconography, and illustration, plus the guidelines that keep it consistent as more people touch it.
- Design for the product, not just around it, creating in-app graphics, empty states, and onboarding illustrations that feel like the same company as every marketing surface.
- Ship marketing assets that move deals and pipeline, from landing pages and ads to one-pagers, battlecards, decks, case studies, and campaign creative for launches and events.
- Design for social and content, building LinkedIn graphics, blog headers, video thumbnails, and templates the marketing team can use without you in the loop for every post.
- Build for scale, creating component libraries and templates in Figma so design work doesn't bottleneck on one person.
- Partner cross-functionally with product design, PMM, content, and our CEO and founders on how Rootly shows up in the market.
- Raise the bar, bringing craft and taste to a team that's moving fast, and knowing when good enough isn't good enough.
What We’re Looking For
- 5+ years of graphic design or brand design experience, ideally with time spent both in house and shipping fast at a startup.
- A portfolio that shows range across brand identity work, marketing collateral, and at least some exposure to product or UI surfaces.
- Strong fundamentals in typography, layout, colour, and systems thinking, not just individual assets.
- Fluency in Figma and the standard design toolkit, and comfort handing off clean, dev-ready files.
- Experience building or evolving a brand system, not just working inside one someone else built.
- A self-starter mentality. You'll be the first hire on this, so you need to be comfortable setting direction, not just executing a brief.
- B2B SaaS or developer-tool experience is a plus, and familiarity with incident management, DevOps, or SRE culture is a bigger plus.
Why Rootly?
We’re not just another startup. We’re building something category-defining and want teammates who crave ownership, love solving hard problems, and thrive in a high-bar, high-impact environment.
Here’s what you can expect when you join Rootly:
- Competitive compensation and early equity in a fast-growing, venture-backed company.
- Comprehensive medical, dental, and vision coverage.
- 3 weeks of vacation, plus unlimited sick and mental health days, and a company-wide end-of-year shutdown to recharge.
- $500 stipend for home office setup.
- Unlimited token usage and access to AI tools
- A fast-moving, high-impact environment where your leadership and ideas directly shape the future of the company.
If this sounds like the kind of challenge and opportunity you’re looking for, apply now and let’s build something great together.
Rootly is an equal opportunity employer. We aim to create an environment where every team member at Rootly feels like they belong so they can have a greater impact on our business and customers. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.