Senior Graphic Designer - Visual Identity & Branding (iGaming)

Key Responsibilities

Visual Identity & Branding

• Develop complete visual identities from concept through final execution.
• Create and refine logos, symbols, wordmarks, monograms, and visual marks.
• Develop comprehensive visual identity systems, including:
  
  
  • Logo systems and variations
  • Typography and type hierarchy
  • Color palettes
  • Graphic elements
  • Patterns and textures
  • Iconography
• Establish clear and scalable visual systems that maintain consistency across different applications.
• Evolve and expand existing brand identities while protecting their core characteristics.
• Create visual identity guidelines and documentation when required.
• Ensure identities are distinctive, recognizable, flexible, and appropriate for their intended audience.

Concept Development

• Translate creative briefs, strategic objectives, and brand positioning into strong visual concepts.
• Explore multiple creative territories and design directions.
• Develop moodboards, visual explorations, sketches, references, and initial concepts.
• Build ideas from early exploration into refined visual identities.
• Present and explain creative concepts and design rationale to stakeholders.
• Challenge briefs and propose stronger visual solutions when appropriate.

Logo Design

• Lead the development of logos and visual marks from initial exploration to final artwork.
• Explore typography, lettering, symbols, geometry, proportions, and visual relationships.
• Develop logo families and responsive logo systems when required.
• Ensure logos work across different sizes, backgrounds, formats, and applications.
• Create distinctive marks that are both visually compelling and strategically relevant.
• Prepare final logo assets and usage specifications.

Brand Applications

• Translate visual identities into practical applications across multiple touchpoints.
• Design key visuals and supporting assets that demonstrate how the identity works in real-world contexts.
• Apply identity systems consistently across digital, social, marketing, promotional, event, and physical environments.
• Define how typography, imagery, color, graphic elements, and composition work together within the identity.
• Work closely with other designers and creative teams to ensure consistent implementation.

Art Direction & Quality

• Maintain a high level of visual craft and attention to detail.
• Establish and protect the visual quality of brand identities.
• Provide art direction and design guidance when identity systems are implemented by other designers or external partners.
• Review creative work and ensure it remains aligned with the established identity.
• Identify opportunities to strengthen and evolve visual systems over time.

What We're Looking For

• 5+ years of professional experience in graphic design, branding, visual identity, or a related field.
• Strong portfolio demonstrating end-to-end visual identity projects.
• Extensive experience creating and developing logos and visual identity systems.
• Excellent understanding of:
  
  
  • Typography
  • Logo design
  • Color theory
  • Composition
  • Grid systems
  • Visual hierarchy
  • Brand systems
  • Art direction
• Strong conceptual and strategic thinking.
• Ability to translate abstract concepts into clear and distinctive visual languages.
• Exceptional attention to detail and visual craftsmanship.
• Ability to balance creativity, strategy, and practical application.
• Strong communication and presentation skills.
• Ability to work independently and take ownership of projects from concept to delivery.

Technical Skills

Required

• Advanced proficiency in Adobe Illustrator and Photoshop.
• Strong proficiency in Figma.
• Advanced typography and layout skills.
• Strong understanding of vector-based design and logo construction.
• Experience preparing professional brand assets and production-ready artwork.

Nice to Have

• Adobe InDesign
• After Effects or motion design
• Illustration
• 3D design
• AI-assisted creative tools
• Experience with digital, print, OOH, events, or environmental branding

Portfolio Requirements

• Complete visual identity projects.
• Strong logo design and development.
• Logo exploration and refinement processes.
• Development of visual languages and design systems.
• Typography and custom lettering.
• Strong use of color and graphic elements.
• Identity applications across multiple touchpoints.
• Ability to maintain consistency while allowing an identity to flex across different contexts.
• Clear evidence of conceptual thinking and design rationale.
• High level of visual craft and attention to detail.

Note: Portfolio presentations should ideally show the process behind the work, not only the final artwork.

What Makes You Successful in This Role

• Thinks beyond the logo and understands how an identity becomes a complete visual language.
• Has a strong personal design sensibility and excellent visual taste.
• Can turn an abstract idea into a distinctive and ownable identity.
• Understands the relationship between strategy, concept, and visual execution.
• Knows when to simplify and when to add complexity.
• Can create identities that are both memorable and functional.
• Is highly detail-oriented and passionate about craft.
• Can confidently explain and defend design decisions.
• Is curious, collaborative, proactive, and comfortable challenging ideas.
• Takes ownership of the creative process from initial concept through final delivery.

Key Deliverables

• Brand identities
• Visual identity systems
• Typography systems
• Color systems
• Graphic languages
• Patterns and supporting elements
• Key visuals
• Brand guidelines
• Campaign identity extensions
• Brand applications
• Digital and print identity assets