Senior Growth Manager (B2C)
We are seeking a highly experienced Senior Growth Manager (B2C) to drive learner acquisition, engagement, retention, and revenue growth for our EdTech platform. The ideal candidate will lead data-driven growth strategies that attract learners, improve course completion rates, and scale our consumer education products.
Key Responsibilities
- Develop and execute B2C and B2B growth strategies for learner acquisition and engagement
- Drive end-to-end user lifecycle growth (acquisition, activation, retention, referral)
- Design and optimize digital marketing campaigns across multiple channels
- Analyze learner behavior and data to improve conversion and course completion rates
- Lead growth experiments, A/B testing, and funnel optimization initiatives
- Collaborate with product, marketing, and content teams to improve learner experience
- Identify and scale high-performing acquisition channels for EdTech users
- Track, analyze, and report key growth and learning performance metrics
Requirements
- 5 years experience in B2C growth, digital marketing, or performance marketing (EdTech experience is a plus)
- Strong understanding of customer acquisition and retention in digital learning platforms
- Experience managing paid campaigns (Meta, Google Ads, etc.)
- Strong analytical skills with ability to interpret data and optimize funnels
- Familiarity with CRM and marketing analytics tools
- Strong communication, leadership, and execution skills
- Proven ability to scale user growth for digital or education products
Nice to Have
- Experience in EdTech, SaaS, or marketplace platforms
- Knowledge of product-led growth (PLG) strategies
- Experience improving learner engagement or course completion rates
- Experience leading small growth or marketing teams