Senior Growth Marketer - Lifecycle
About The Role
This is a high-impact Senior Growth Marketer - B2C role for someone who wants to own real commercial growth, move quickly and work across the full growth engine for Flare’s employee benefits products — starting with private health insurance.
You’ll be part of a lean, fast-moving team where your judgement, curiosity and ability to act will matter every day. This is a hands-on role for someone who can spot opportunities, decide what to test or change, and use a wide range of growth levers — from CRM and lifecycle journeys to website experiences, in-app engagement, messaging, offers and product-led growth — to improve lead generation, engagement, conversion and revenue.
What You'll Own
- Drive growth across employee benefits products — starting with private health insurance — by building and optimising B2C campaigns that generate qualified leads, engagement and revenue.
- Shape the customer journey across channels, using email, in-app, push, website and product-led experiences to reach employees with the right message at the right moment.
- Turn performance data into action, reviewing weekly results to identify gaps, spot opportunities and make practical improvements to targeting, messaging, creative, offers or journey design.
- Run smart experiments that move the numbers, testing value propositions, incentives, landing pages, product copy, prompts and feature ideas to unlock new growth opportunities.
- Build and launch campaigns end to end, including CRM, lifecycle, trigger-based and automated journeys for segmented employee audiences.
- Create clear, conversion-focused messaging that makes Flare’s employee benefits feel relevant, valuable and easy to act on.
- Bring commercial judgment to growth decisions, using engagement, conversion, retention and revenue metrics to decide what to start, stop, change or scale.
- Share clear recommendations with stakeholders, helping leadership and cross-functional teams understand what’s working, what isn’t and where to focus next.
What You'll Bring
- You’ll bring experience in B2C growth, lifecycle, retention, engagement or CRM marketing, with a track record of turning customer behaviour into commercial results.
- Know how to build CRM and lifecycle programs hands-on, including automated journeys, trigger-based campaigns and segmented audience experiences.
- Be comfortable moving from strategy to execution — shaping the plan, launching campaigns, reviewing performance and improving what happens next.
- Use data and business insight to optimise for qualified leads, product adoption, conversion, revenue and value.
- Understand how segmentation, personalisation, behavioural triggers and lead nurture can move customers through the journey.
- Work well across product, sales and marketing teams, bringing curiosity, clarity and practical recommendations to the work — including using AI tools to move smarter and faster.
Skills
As published by lever · 19 questions
Basics
Resume/CV, Full name, Pronouns, Email, Phone, Current location, Current company, LinkedIn URL, GitHub URL, Portfolio URL, Other website, What gender do you identify as?
Short answers (7)
- Preferred First Name
- Preferred Surname
- If it was an employee referral, let us know who we can thank optional
- If you are on a visa, please provide further details optional
- If you're on a visa, what's the current expiry MM/YY optional
- If you do not currently live in Australia or New Zealand, Please tell us what country/city you are located? optional
- If yes, please provide the name of the channel partner that you are currently working for? optional
Pick from a list (12)
- How did you hear about this position? optional
- What are your base salary expectations? optional
- Are you eligible to work in Australia or New Zealand? optional
- Current country location optional
- Please select your closest major city optional
- Do you identify as an Aboriginal or Torres Straight Islander optional
- When are you available to start? optional
- I consent to undergoing all relevant background checks, including police and financial services checks, as part of the application process optional
- We want to make sure the role is right for you, and you’re right for the role. To do this, we’ll need to get to know you a little better. The information you provide will be used for the sole purpose of assessing your suitability for the position. That’s why it’s important that the information you give us is accurate. If an applicant provides false or inaccurate information, this may result in the termination of the individual’s employment at MYOB. None of us want that to happen, so make sure you provide us with as accurate information as you can. optional
- Are you currently employed by an MYOB Enterprise Channel Partner? optional
- Do you have any criminal convictions or are you currently subject to any criminal investigation? optional
- Have you ever been disciplined, dismissed or as a result resigned for any matter in your previous employment including dishonesty, misrepresentation, theft, fraud, complaints or breach of company policies/rules? optional