Senior Growth Marketing Manager, Global Strategic

Own Segment Strategy

• Define and execute GTM programs for the Global Strategic segment

• Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing

• Align with sales leadership on segment-specific priorities and approach

• Inform broader company segmentation and GTM strategy based on field insights

Define and Execute ABM Strategy

• Build 1:1 / 1:Few account-based marketing programs for Global Strategic segment

• Define ABM target account lists, engagement strategies, and buying committee mapping

• Partner with sales leadership on account selection and pipeline acceleration for key accounts

• Design personalized buying experiences and campaigns for priority accounts

Drive Integrated Campaigns

• Own campaign planning and execution across channels to drive pipeline for the assigned segment

• Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy

• Measure campaign performance against pipeline and revenue targets

• Continuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocity

Build Field Engagement

• Partner with sales leadership to define field marketing priorities and support strategy for the Global Strategic segment

• Collaborate with Field Marketing to execute integrated programs that drive pipeline

• Identify and prioritize field engagement opportunities that support segment growth

• Deliver segment-specific resources, insights, and support to field sales teams

Requirements

• 7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations and global GTM motions

• Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing

• Curiosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation to improve and scale marketing processes, particularly across campaign strategy, execution, personalization, or optimization

• Track record of developing and executing go-to-market and campaign strategies, with a focus on measurable business outcomes

• Strong focus on revenue and pipeline impact, with the ability to connect marketing strategy to measurable business outcomes

• Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams

• Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership

Nice to Have

• Experience operating in matrixed global organizations across multiple market units, segments, or geographies

• Experience with enterprise campaign orchestration and personalization across multiple channels and audiences