Senior Growth Marketing Manager, Influencer Affiliates

Posted via SalaryGuide - the career platform built for marketers.

Scale Airbnb's Influencer Affiliates program across the US and Canada, with a stated base pay range of $139,000 - $163,000 USD. This US remote-eligible role combines growth strategy with hands-on execution, from recruiting creators and reviewing content to managing budgets and improving ROI.

Airbnb is looking for a marketer with 8+ years of influencer marketing experience who can manage relationships at scale and turn creator content into measurable growth across influencer and paid social channels.

Open the full role on SalaryGuide to explore the job breakdown and tailor your resume to the JD.

Role Snapshot

• Title: Senior Growth Marketing Manager, Influencer Affiliates
• Company: Airbnb
• Location: United States, remote eligible. You must live in a state where Airbnb, Inc. has a registered entity. Occasional office work or offsite attendance may be required, as agreed with your manager.
• Base pay range: $139,000 - $163,000 USD
• Experience: 8+ years in influencer marketing

Company Overview

Airbnb connects guests with unique stays and experiences offered by hosts around the world. Founded in 2007, Airbnb has grown to more than 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country.

About the Role

Join Airbnb's Growth Marketing team, working at the intersection of marketing, engineering and data science. You will oversee the largest region of its Influencer Affiliates program, owning end-to-end execution within the broader growth channel strategy. The role combines strategic planning and hands-on operations, with close collaboration across Communications, Paid Media, Product, Engineering, Data Science and Analytics to deliver high-quality content and strong ROI.

Responsibilities

• Scale program ROI across the US and Canada while managing influencer relationships, content reviews and payments.
• Identify, recruit and onboard new influencer talent.
• Develop editorial calendars and marketing briefs for evergreen and one-time campaigns with Communications and local country teams.
• Partner with global and country media teams to amplify influencer creative across other growth channels, starting with paid social.
• Work with the Global Senior Lead to develop and pilot new program tactics and channel capabilities, preparing successful approaches for global deployment.
• Own weekly and monthly KPI reporting and monthly budget management.
• Present program updates, findings and recommendations to leadership and cross-functional partners.

Qualifications

• 8+ years of influencer marketing experience within a consumer-facing, fast-paced ecommerce company or global consumer brand.
• Proven success scaling influencer marketing programs and managing influencer relationships at scale.
• Deep expertise in creative influencer and paid social strategies across Instagram, TikTok, YouTube and Pinterest, including platform functionality and best practices.
• Strong verbal and written communication skills, including interpreting results and communicating insights to stakeholders.
• Exceptional project management and organizational skills, with meticulous attention to detail.
• A builder mindset and the ability to navigate ambiguous problems and processes.
• Strong financial fluency, including building financial models and forecasts to support analysis and business recommendations.
• Familiarity with influencer tools such as CreatorIQ, Impact and Sprinklr.
• Additional social media marketing and affiliate marketing experience is a plus.

Compensation and Benefits

• Stated base pay range: $139,000 - $163,000 USD.
• Actual base pay depends on training, transferable skills, work experience, business needs and market demands. The range is subject to change.
• This role may also be eligible for bonus, equity, benefits and Employee Travel Credits.

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Ready to grow Airbnb's influencer program across the US and Canada? Open the full role on SalaryGuide and apply.