Senior Growth Marketing Manager - Online Vertical

Role Overview:

We are looking for a Senior Growth Marketing Manager - Online to own and scale the digital growth engine. The role will be responsible for driving high-quality demand through digital acquisition, engagement and lifecycle channels, while owning the P&L, channel performance, CAC and ROI. The ideal candidate should have hands-on experience in a B2C consumer tech/app-based company and should have personally owned and scaled at least 2 growth channels such as Performance Marketing, Influencer Marketing, SEO and Lifecycle/CRM Marketing.

Key Responsibilities:

- Own end-to-end P&L for at least 2 growth channels: Performance Marketing, Influencer Marketing, SEO or Lifecycle Management.

- Set and achieve channel-level targets for lead volume, CAC, conversion, quality and ROI.

- Manage and optimize an annual digital marketing budget of 5 - 10 Cr.

- Build and scale digital acquisition programs across Performance Marketing, SEO and Influencer Marketing.

- Own Lifecycle/CRM Marketing to nurture leads and improve engagement and conversion across the funnel.

- Identify new digital growth opportunities and run structured growth experiments.

- Track and improve CAC, funnel conversion, channel mix and overall cost efficiency.

- Build dashboards and reporting systems to provide leadership visibility into channel performance.

- Work closely with Sales/Counselling, Creative, Content and Analytics teams to improve digital demand and downstream conversion.

- Present channel performance, demand, cost and quality metrics to senior leadership.

Mandatory Requirements:

- 7 - 8+ years of overall experience in B2C Consumer Tech / Consumer Internet / App-based companies.

- Hands-on experience owning P&L for at least 2 growth channels.

- Minimum 2 years of experience in each of the owned channels.

- Strong experience in at least 2 of: Performance Marketing, Influencer Marketing, SEO, Lifecycle/CRM Marketing.

- Experience managing a 5 - 10 Cr annual marketing budget.

- Strong understanding of CAC, ROI, funnel conversion, channel mix and growth metrics.

- Experience in Pre-Series A or Series A companies for 2 - 3 years across overall career.

- B.Tech educational background.

Preferred Experience:

- Experience scaling growth in a high-growth B2C consumer tech or app-based business.

- Strong experience in Influencer-led or Performance Marketing-led growth.

- Experience building Lifecycle/CRM-driven engagement programs.

- Experience in EdTech, high-consideration B2C or consumer internet businesses.