Senior Influencer Manager

Location: Hybrid in Malta or Remote from the US. (Relocation Package to Malta included)
Reporting to Head of Marketing

Your mission

• Own US influencer marketing end-to-end - from sourcing and negotiating deals to managing contracts and long-term talent relationships

• Build and grow a roster of US creators and streamers across TikTok, YouTube, Instagram, Facebook, Twitch, Kick, X and other emerging platforms, matching talent to audience and conversion goals

• Design and run influencer and social campaigns, including launches, always-on ambassador programmes, livestream activations, UGC and paid amplification through creator whitelisting and Spark Ads

• Negotiate commercial terms across flat fee, CPA, rev share and hybrid models, with clear deliverables, usage rights, exclusivity and performance clauses

• Manage campaign budgets and own ROI, using engagement, views, CTR, sign-ups, first-time depositors/purchasers, CPA and creator-level LTV to decide where to invest and what to cut

• Set up the tracking and reporting the programme needs (unique links, promo codes, UTMs, attribution dashboards) and report performance regularly to marketing leadership

• Make sure all creator content complies with FTC endorsement and disclosure rules, platform branded-content policies and applicable state-level requirements, working closely with Compliance on approvals and audits

• Stay ahead of regulatory changes affecting promotion of gaming, sweepstakes and financial products in the US, and adjust sourcing, messaging and geo-targeting as rules change

• Work with design, content, CRM and performance marketing teams so creator campaigns tie into the wider funnel and lifecycle journeys

• Find and test new opportunities - such as up-and-coming creators, new platforms, creator-led formats and community partnerships - before competitors do

• Act as a well-rounded marketing presence for the business, contributing beyond influencer marketing where needed

• Over time, help shape and potentially build out a small influencer team as the programme grows.

What You Bring

• 5+ years of experience in influencer or creator marketing, including at least 3 years focused on the US market

• A background in gaming, iGaming, sweepstakes/social gaming, fintech, crypto or other regulated consumer products

• A proven track record of running performance-driven creator campaigns, with results you can show in acquisition and ROI, not only reach

• Strong negotiation and contract management skills, including usage rights, exclusivity, performance-based deals and dispute handling

• Hands-on knowledge of FTC disclosure requirements and how regulated-product rules affect creator content in the US

• Solid grasp of Meta and short-form/streaming platforms, plus core metrics (engagement, views, CTR, conversion, CPA)

• Confidence with data - comfortable building reports in spreadsheets or BI tools and making budget decisions from them

• A creative, resourceful approach to campaign design and problem-solving

• Strong communication skills with an easy-going, professional demeanor - someone who builds real rapport with talent and internal teams alike

• Self-motivated and comfortable working remotely across time zones, with occasional travel to the US for creator events and partnerships.

Nice to Have

• Experience launching a brand or product into the US market from scratch

• Familiarity with influencer platforms and tools (e.g. CreatorIQ, Grin, Modash, Upfluence) and affiliate tracking systems

• Experience managing creator whitelisting and paid social amplification

• Knowledge of livestream culture on Twitch/Kick and how US audiences engage with sponsored content.

What's in it for you?

✨ Be with a team that builds the momentum that moves the industry.
A fast-paced environment driven by innovation, curiosity, and a shared love for technology. A people-first culture that rewards ambition, integrity, and genuine collaboration.

Comprehensive benefits package for Malta-based employees, including:

• Private health insurance, wellness allowance, and communication allowance.

• Healthy lunch on Wednesdays and a varied calendar of social events throughout the year..

• Employee discounts in restaurants and businesses.

• Extended second-parent leave policy.

• Private parking space.

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