Senior Influencer Marketing Executive (Beauty)

Senior Influencer Marketing Executive (Beauty)

Requirements

• 4+ years of experience in Influencer Marketing, Creator Marketing, Digital Marketing, or related areas.
• Previous experience executing influencer campaigns, preferably within the Beauty, Skincare, Lifestyle, or Consumer Goods categories.
• Advanced English proficiency.
• Bachelor’s degree in Marketing, Communication, Advertising, Public Relations, or a related field.
• Strong knowledge of TikTok, TikTok Shop, Instagram, and influencer campaign management tools.
• Experience in creator scouting, negotiation, campaign execution, content validation, and performance tracking.
• Experience managing multiple creators and campaign deliverables simultaneously.
• Knowledge of influencer agreements, content usage rights, exclusivity terms, and campaign guidelines.
• Experience using CRM platforms and spreadsheets such as Excel and Google Sheets.
• Familiarity with analytics and influencer management tools such as TikTok Creator Center, HypeAuditor, or similar platforms.
• Ability to interpret campaign metrics, including reach, impressions, engagement, views, sales, conversion rates, and return on investment.
• Experience communicating with clients, creators, talent managers, and internal teams.

Activities

• Execute Influencer Marketing and TikTok Shop campaigns from creator scouting and negotiation through operational follow-up and results reporting.
• Identify and evaluate creators according to the audience, content category, campaign objectives, and profiles defined by the senior team.
• Contact, negotiate with, and manage between 20 and 30 active creators during each campaign phase.
• Coordinate fees, deliverables, publication dates, usage rights, exclusivity terms, and required documentation.
• Develop and adapt campaign briefs according to client guidelines and platform requirements.
• Request campaign materials, review content, and validate that each deliverable complies with the approved brief.
• Coordinate feedback and content adjustments between creators, clients, and internal teams.
• Monitor campaign timelines and ensure that creators meet the agreed publication dates.
• Track sales and content performance by creator and identify opportunities for optimization.
• Coordinate adjustments to advertisements, content formats, or publication schedules when required.
• Maintain updated records of creator information, negotiations, contracts, deliverables, and campaign results.
• Prepare campaign reports, performance analyses, and presentations for clients and TikTok.
• Participate in client meetings and provide updates on campaign progress, results, and operational challenges.
• Coordinate with Creative, Paid Media, Account Management, Finance, and Legal teams to ensure the correct execution of campaigns.
• Identify operational risks or delays and follow up until they are resolved.
• Maintain strong relationships with creators, talent managers, and influencer agencies.
• Stay informed about TikTok Shop updates, platform trends, creator formats, and best practices within the Beauty category.

Skills

• Strong operational and organizational skills.
• Attention to detail.
• Clear, organized, and effective communication.
• Negotiation skills.
• Analytical thinking.
• Sensitivity and empathy when working with creators.
• Results-oriented.
• Proactivity.
• Teamwork.
• Problem-solving.
• Ability to manage multiple projects and deadlines simultaneously.
• Ability to work under pressure.
• Strong client-service orientation.