Senior Influencer Marketing Manager DACH (f/m/x)

We are looking for someone to take on the functional and disciplinary leadership of our influencer team and act as the key point of contact for performance-driven, data-led influencer marketing. In this role, you play a major part in shaping how influencer partnerships at DOUGLAS are built, scaled, and steered, working closely with the adjacent content team. An open and welcoming team is looking forward to shaping the next phase of growth together with you.

TASKS WITH IMPACT

• You take on the functional and disciplinary leadership of our influencer team, acting as the key interface to both the B2B and content teams.
• As the main point of contact for sellout- and revenue-driven, data-led influencer marketing, you steer all activations across the DACH region.
• Establishing scalable influencer frameworks, briefing standards, and sellout mechanisms falls squarely within your remit.
• KPIs and CRM data are analyzed by you on an ongoing basis, translating insights into clear optimization measures.
• Close, trust-based collaboration with your team is something you actively build, fostering exchange at eye level.
• With your own distinct approach, you shape how influencer marketing evolves at DOUGLAS.
• Coordinating with agencies, influencers, creators, and platform partners keeps you at the center of a fast-moving ecosystem.

YOUR SKILLS

• You bring several years of experience in data-driven influencer marketing or social commerce.
• Initial leadership experience, for example guiding interns, working students, or apprentices, is something you already have.
• Negotiation-savvy and CPM-focused, you approach collaborations with influencers and agencies with confidence.
• Campaigns in influencer marketing have already been steered by you independently, whether from within an agency or directly in day-to-day operations.
• Strong Excel skills for analyzing and preparing campaign data are part of your toolkit.
• You communicate confidently in German and English, both written and spoken.