United Petroleum Transports | Florida Rock & Tank Lines

Senior Instructional Designer & Learning Consultant

Location: Corporate Office – 100% On-Site – Downtown - Oklahoma City, OK

Department: Organizational Development

Reports To: Senior Manager of Organizational Development

Travel: Up to 25%

FLSA: Exempt

Do you enjoy taking a vague and incomplete training request, digging into what is really going on, and determining the solution that will actually work?

A request comes in. The details are thin and the real problem is not obvious yet. Some people wait to be told what to do step by step to build. You start moving—figuring out who to talk to, what to ask, what to observe, and what the work actually requires. Then you own it from there!

If that sounds like you, keep reading.

UPT and FRTL are building our Organizational Development function from the ground up, and we need a senior instructional designer who can proactively step in, think independently, consult across the organization, and own the work from the first conversation to the results. Most days you will not receive a polished brief. You will receive a document, a system update, or a request that says, "We need training on this." Your job is to figure out what is actually needed. We can teach you our business, systems, and culture. You bring the instructional design expertise.

What this role is: a senior-level, consultative instructional design role. You own the whole project: figuring out what is really needed, recommending the solution, building it well, and knowing whether it worked. What this role is not: an order-taking or content-creator role. If your instinct is to take what you are handed and make it look polished in Rise, this is not the right fit. It is also not an administrative, training coordination, graphic design, teacher or technical writing role.

You will be handed a problem, not a plan.

A request comes from a leader, a safety concern, an operational change, or a new system. It may arrive as a document, a messy deck, a hallway conversation, or one sentence in an email. What happens next is yours to determine. Nobody here will hand you a scope, a task list, or a set of next steps—that is the expertise you bring.

You are accountable for:

• Owning projects end to end across safety, compliance, operations, onboarding, leadership development, and enterprise initiatives—from the first conversation through what happens after launch.
• Consulting across the organization. Much of what you need is not written down. It lives with drivers, technicians, dispatchers, supervisors, and leaders, and you are the one who goes and gets it.
• Identifying the real problem and recommending the right solution—including when that solution is not training—and being able to explain what led you there.
• Deciding what gets built, in what modality, and why: eLearning, video, instructor-led, blended, job aids, facilitator materials, performance support, or practice. You match the solution to the audience and the work, not to your favorite tool.
• Producing accurate, accessible, professional work along with everything that surrounds it, then getting it into people's hands and making sure it lands.
• Proving whether it worked, in terms the business recognizes, and going back to improve it.
• Researching—what already exists internally, what good looks like elsewhere, and where AI makes you faster without making the work generic.
• Managing multiple projects, stakeholders, and timelines at once, and keeping people informed without being asked in a fast-paced environment.
• Helping build the standards, templates, and practices of a growing OD function.

• You lead with curiosity. "I don't know" is not an answer—it tells you what to research, who to observe, and who to talk to next.
• You can hear a stakeholder say, "I need training" and still hear the business problem underneath. You know the difference between what someone asks for and what analysis shows they need.
• You operate well when the path is not fully defined, and you bring innovation, ideas that elevate the request rather than reproducing what was handed to you – add value!
• You challenge assumptions respectfully, consult comfortably at every level from frontline to senior leadership, and when you make a recommendation, you can explain why.
• You have a repeatable way of working through a project, and you know when to adapt to it. A process guides your thinking—it does not replace it.