Senior Lifecycle Marketing Manager
You will strategize, execute, and optimize data-driven lifecycle communications for product-led and self-service audiences. You will build automated journeys, develop conversion programs, lead campaigns from planning through analysis, collaborate with cross-functional partners, and use performance insights to improve lifecycle results.
Responsibilities
- Create, monitor, and improve automated lifecycle journeys and triggers.
- Lead lifecycle campaigns from planning through execution and performance optimization.
- Develop programs supporting free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion paths.
- Partner with Growth, Sales, Marketing Operations, Data, Product Marketing, Campaigns, and regional teams.
- Use performance insights to identify gaps and continuously optimize lifecycle programs.
- Apply email marketing best practices across creative, segmentation, personalization, deliverability, testing, and execution.
Requirements
- 5+ years of lifecycle, email, CRM, or growth marketing experience, preferably at a B2B SaaS or product-led growth company.
- Experience building and optimizing nurture programs, automated journeys, and trigger-based lifecycle campaigns.
- Experience supporting onboarding, activation, engagement, conversion, or self-service revenue programs.
- Expertise in Marketo or Iterable, including audience segmentation, smart lists, email templates, dynamic content, testing, and QA.
- Email marketing expertise, including copywriting, editing, personalization, experimentation, and performance optimization.
- Experience using campaign, funnel, or product engagement data to improve results.
- Cross-functional coordination experience across Growth, Sales, Marketing Operations, Data, Product Marketing, and regional teams.
- Working knowledge of HTML and CSS for email design or troubleshooting.
Benefits
- Benefits supporting health, finances, and well-being.
- Flexible Paid Time Off.
- Team Member Resource Groups.
- Equity compensation and Employee Stock Purchase Plan.
- Parental Leave.