Senior Lifecycle Marketing Manager

• We’re looking for a Senior Lifecycle Marketing Manager to own the hands-on scaling and optimization of our lifecycle comms
• We’re a small, ambitious team, and we lean on AI to move faster than our size would suggest: generating and iterating on creative, building segmentation logic, spinning up campaigns, and pulling and interrogating our own data
• We’re looking for someone who will define what best practice looks like here rather than inherit it from a previous playbook
• We have an ambitious mission to educate folks about the importance of their credit scores and encourage them to unlock their financial access
• Be a thought leader for lifecycle at Kikoff — setting the strategy and standards the team executes against, and raising the bar on what we test and how we measure it
• Expand our lifecycle programs to deepen engagement across a growing feature set, identifying where new products and use cases create untapped opportunities to drive value
• Increase retention and drive higher customer lifetime value
• Ship and test at high volume, running a rigorous split-testing program that produces conclusive results rather than directional signals
• Build AI-assisted workflows into how the team operates — creative production, audience building, campaign QA, performance summarization, post-test analysis — so the program’s output compounds without growing headcount
• Advance our personalization capabilities from rules-based branching toward model-driven content selection, delivering the most relevant message to each user at the moment it will land best
• Improve the segmentation, cadence, timing, and touchpoint mix of our comms
• Mentor junior teammates through direct feedback, reusable frameworks, and leading by example
• Kikoff exists to expand access to financial opportunity. Product marketing here means you’re directly accountable for how customers understand and experience what we build
• You’ll have real ownership, close partnership with product, and the opportunity to do work that genuinely improves people’s financial lives

Benefits

• Health Benefits
• Flexible PTO Policy
• Kickoff Paid Holidays
• Office Lunch & Dinners
• Commuter Benefits
• Commuter Flexible Savings
• 401k Matching
• Fitness Benefit Policy

• This is a role for someone who wants to set the point of view on how a modern lifecycle program should run — and then go build it
• We’re looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, move quickly with attention to detail, and do big things
• Robust experience working with customer and user event data, and marrying it to well-designed, targeted campaigns
• Strong instincts for direct response creative, and a framework for adjusting based on experimentation
• 5+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role
• Experience in fintech or D2C is a bonus
• A fast-moving, detail-oriented, data-driven executor with an ownership mindset
• Understanding of hypothesis-driven A/B, MVT, and holdout testing, with the ability to analyze results and pull out learnings that inform future tests
• SQL proficient — you pull your own data and cross-validate your own results
• Able to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
• Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
• Comfortable juggling multiple projects and executing on schedule at high velocity
• Fluent with AI tools in your day-to-day workflow — you’ve used them to write, analyze, build, or automate, and you have opinions about where they work and where they don’t
• A thought leader others look to for the point of view — you’ve shaped lifecycle strategy for an organization, not just executed against someone else’s roadmap
• Deep hands-on experience with Iterable, Braze, Customer.io, or similar CRM tools