Senior Manager, Advertiser Education & Content Marketing,Walmart Connect

Role Overview

We are seeking a Senior Marketing Manager to lead Advertiser Education and Content Marketing for Walmart Connect China. This role is responsible for defining the education strategy for advertisers, building scalable content programs, and leading a team to drive advertiser engagement, capability uplift, and adoption through effective education and communications.

This role is ideal for a senior marketing professional with strong expertise in marketing communications, content strategy, and advertiser enablement, with the ability to translate business priorities into impactful education programs and content experiences.

Why This Role Matters

Advertiser education and content marketing are core growth levers for Walmart Connect China. This role will shape how advertisers learn, engage, and grow with Walmart Connect by building structured education programs and content systems that improve advertiser capability, adoption, and long-term success.

Key Responsibilities

1. Team Leadership & Program Ownership

• Lead and develop a team responsible for advertiser education and content marketing.
• Set team priorities, define success metrics, and ensure alignment with business objectives.
• Coach team members to deliver high-quality education programs and content initiatives.

2. Advertiser Education Strategy

• Define and lead advertiser education strategy aligned with business priorities and advertiser maturity leveraging both internal and external trainers.
• Build scalable education frameworks, including onboarding journeys, webinars, workshops, certification tracks, and playbooks.
• Develop segmented education approaches tailored to different advertiser needs and lifecycle stages.

3. Content Strategy & Communications

• Own content strategy for advertiser-facing education and engagement.
• Oversee development of activation content, thought leadership, best-practice materials, seller stories, and campaign communications through different content generation programs.
• Guide multi-channel content curation and distribution across key touchpoints, including CRM, digital channels, webinars, and owned platforms.

4. Program Execution & Optimization

• Oversee execution of education and content programs through the team, ensuring quality, consistency, and timeliness.
• Monitor program performance and optimize content effectiveness, engagement, and operational efficiency.
• Partner with Sales, Product, and Analytics to ensure education programs are relevant and actionable.

5. Performance Measurement

• Define KPIs to measure education effectiveness, engagement, and business impact.
• Track adoption, content engagement, and program influence on advertiser outcomes.
• Use insights to improve program design, content strategy, and audience relevance.

Required Qualifications

• 7–10+ years of experience in B2B marketing, content marketing, advertiser education, or marketing communications.
• Experience leading content, communications, or education programs in digital advertising, e-commerce, SaaS, or platform businesses.
• Proven experience managing and developing teams.
• Strong strategic thinking with excellent storytelling and content development capabilities.
• Strong analytical skills and experience measuring content and program effectiveness.
• Excellent written and verbal communication skills in Mandarin and English.

Preferred Qualifications

• Experience with advertiser education, seller enablement, or customer lifecycle programs.
• Familiarity with CRM, content systems, and marketing automation tools.
• Experience in China’s digital advertising or e-commerce ecosystem.

Success Metrics

• Growth in advertiser education engagement and program participation.
• Improvement in advertiser capability, adoption, and content engagement.
• Quality and scalability of education programs and content systems.
• Team effectiveness and cross-functional stakeholder satisfaction.