Senior Manager, AI Strategy & Enablement

Location: RedQ

Department: Commercial

Entity: AAAMS

Status: Full time

YOUR ROLE AS A SENIOR MANAGER, AI STRATEGY & ENABLEMENT

WHAT YOU'LL CHAMPION

• Lead the AI transformation agenda across the Commercial function by identifying, prioritizing, and delivering high‑impact AI initiatives that improve revenue performance, customer engagement, commercial productivity, forecasting accuracy, and operational decision‑making.
• Partner closely with Commercial leadership teams including Revenue Management, Pricing, Network Planning, Scheduling, Slot Management, Marketing, Sales, Distribution and Ancillary Revenue to identify practical opportunities where AI can create measurable business value.
• Act as the strategic bridge between Commercial and Technology teams by translating business problems into scalable AI‑enabled solutions while ensuring alignment with enterprise architecture, AI governance, security standards and data strategy.
• Drive the development and implementation of AI use cases including demand forecasting, dynamic pricing, route profitability analysis, scheduling optimisation, slot utilisation optimisation, campaign personalisation, customer segmentation, automated insight generation, AI copilots, productivity automation and commercial intelligence solutions.
• Collaborate with ICT, Product, Engineering, Data and external technology partners to shape scalable, secure and commercially viable AI solutions that support AirAsia’s long‑term transformation agenda.
• Support Commercial leadership teams in making faster and more data‑driven decisions through AI‑powered insights, simulations, automation and recommendation capabilities.
• Champion AI literacy and adoption across the Commercial organisation by driving awareness, capability building and change management initiatives to ensure AI solutions are effectively embedded into day‑to‑day operations.
• Challenge legacy ways of working and identify opportunities to reduce manual reporting dependency, improve workflow efficiency and modernise commercial operating models.
• Ensure responsible and governed AI usage by partnering with Legal, Risk, Compliance, Data Governance and ICT teams on areas relating to data privacy, explainability, security, auditability and ethical AI practices.
• Lead and guide AI and transformation team members while fostering a commercially focused, agile and execution‑driven culture.

WHO YOU ARE

• Minimum Bachelor’s degree in Computer Science, Data Analytics, Business, Engineering, Economics, Information Systems, Aviation or other equivalent qualifications.
• 8+ years of experience in AI, analytics, digital transformation, consulting, commercial strategy, product management or business technology transformation.
• Experience engaging and influencing senior business stakeholders in complex and fast‑paced environments.
• Demonstrated experience leading or delivering AI, automation, analytics or digital transformation initiatives with measurable business outcomes.
• Strong commercial acumen with the ability to understand revenue drivers, customer behaviour, operational constraints, market dynamics and business trade‑offs.
• Experience within airlines, aviation, travel, e‑commerce, loyalty, digital platforms or consumer technology businesses is an advantage.
• Working knowledge of AI and machine learning concepts, Generative AI, predictive analytics, recommendation systems, forecasting models, business intelligence tools, APIs, cloud‑based AI platforms, prompt engineering and AI governance principles.
• Experience with data visualisation and analytics tools such as Tableau, Power BI, SQL, Big Query or similar platforms is an advantage.
• Strong stakeholder management, problem‑solving, communication, storytelling and change management capabilities.
• Comfortable operating in ambiguity with a bias toward execution, innovation and continuous improvement.

WHAT YOU'LL ENJOY

• Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.
• Emotional Wellbeing: Paid time off, wellness programmes and childcare amenities.
• Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.
• Allstars Specials: Free flights, unlimited discounted flights and exclusive discounts with partners.
• A unique Allstar culture like no other.