POSITION SUMMARY
Oversee the strategy for the Analytics department and activities
to help drive and support casino marketing revenue goals. Functions as
primary person to generate business and customer insights and lead
performance results and recommendations.
DUTIES AND RESPONSIBILITIES
- Lead
the analysis of casino events, promotions, offers, and programs by
delivering actionable insights and strategic recommendations that
improve business performance and customer engagement.
- Partner
with business leaders to identify opportunities, define analytical
requirements, measure outcomes, and support data-driven marketing
decisions.
- Define
and execute the Marketing Analytics strategic roadmap, ensuring
alignment with organizational goals and commercial priorities.
- Develop
advanced customer segmentation, behavioral models, and lifecycle
analytics to improve customer understanding, personalization, and
profitability.
- Proactively
identify revenue growth opportunities, marketing effectiveness
improvements, operational efficiencies, and cost optimization
initiatives through advanced analytics.
- Drive
alignment between analytics strategy and execution through stakeholder
engagement, business reviews, and performance measurement frameworks.
- Establish
Marketing Analytics best practices, processes, and capabilities that
improve operational efficiency, analytical quality, and business impact.
- Partner with IT and business teams to enhance data
warehouse capabilities, data integration, governance, and the development of a
complete 360-degree customer view.
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Requirements
- 7+ years experience in analytics, business intelligence, customer strategy, or related data-driven functions
- Advanced proficiency in Python, SQL, SAS, Power BI, and modern analytics/data visualization tools
- Strong casino, hospitality, loyalty, CRM, or customer analytics experience preferred