Senior Manager / Associate Director, Peer-to-Peer and Congress Marketing
Company Overview
Position Overview
The Peer-to-Peer and Congress Marketing Lead will drive the strategy and execution of HCP engagement initiatives, including peer-to-peer (P2P) programs and congress presence, in support of the U.S. launch of varegacestat. This role is responsible for delivering high-impact educational programs, leveraging third-party engagements to generate actionable insights, and leading integrated congress strategies to build company and brand awareness. Reporting to the U.S. Brand Lead, this position requires a strategic marketer with strong scientific acumen, deep understanding of HCP engagement, and the ability to operate effectively in a fast-paced biotech launch environment.
Responsibilities
Peer-to-Peer Strategy and Execution
- Lead the development and execution of the P2P strategy aligned to brand objectives and launch priorities.
- Design and manage speaker bureau programs, including content development, speaker training, performance tracking, and partnership with the sales team to ensure execution excellence.
- Identify and execute P2P education opportunities (e.g., product theaters, satellite programs) to expand reach and enhance impact through innovative formats.
- Own end-to-end execution of advisory boards, including objective setting, logistics, content development, stakeholder alignment, and synthesis of actionable insights.
- Implement and manage third-party programs and external engagements to systematically gather HCP insights and inform brand strategy.
- Develop HCP-facing derivative materials to support in-office and local program delivery.
Congress Strategy and Execution
- Own end-to-end congress strategy for key national and regional meetings.
- Lead the development of corporate booth strategy, design, and content for major medical congresses, ensuring alignment with corporate and brand objectives.
- Develop field-facing congress tools and materials to support sales-led regional and local conferences.
- Establish and cultivate strategic partnerships with key national societies, identifying opportunities to enhance presence and drive brand awareness.
- Drive integrated pre-, during-, and post-congress engagement strategies to maximize reach, insight generation, and return on investment.
Qualifications
- Bachelor’s degree required; advanced degree (e.g., PharmD, MBA) preferred.
- A minimum of 5+ years of experience in pharmaceutical, biotech, or healthcare marketing, or equivalent; oncology experience preferred.
- Oncology launch experience required.
- Proven track record in speaker bureau management, peer-to-peer program and advisory board execution, and congress planning.
- Strong understanding of MLR/PRC processes, claims substantiation, and OPDP regulations.
- Demonstrated ability to thrive in a fast-paced biotech environment.
- Ability to travel ≥30%, including occasional weekends.
Knowledge and Skills
- Deep understanding of HCP engagement strategies, including live, virtual, and hybrid formats.
- Strong analytical and problem-solving skills, with the ability to leverage market research and performance data to inform decisions and optimize impact.
- Strong project management and operational execution skills; able to manage multiple workstreams and launch-critical deadlines in a fast-paced environment.
- Excellent communication, storytelling, and presentation skills—able to simplify complex clinical information for varied audiences.
- Experience managing agencies/vendors, budgets, and complex project plans with strong operational rigor and attention to detail.
Washington State Pay Range - Senior Manager: $174,757 - $218,717
Washington State Pay Range - Associate Director: $185,400 - $232,037
E/E/O
Immunome, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
E-Verify
Immunome, Inc. is a participant in E-Verify. Please review the following notices: E-Verify Participation Poster | Right to Work Poster (English) | Right to Work Poster (Spanish).
As published by greenhouse
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter
- Preferred First Name optional
- Are you a healthcare provider? choose one
- Are you currently or have you ever been excluded or debarred by the OIG, DOJ, FDA, or any other Federal or State agency? choose one
- Are you subject to a non-compete or other restrictive covenant with your current or former employer that bars you from employment at Immunome? choose one
- Do you live within daily commuting distance of Bothell, WA or are you willing to relocate? choose any
- Will you now or in the future require the company to commence (“sponsor”) an immigration case to employ you (for example, H-1B or other employment-based immigration case)? This is sometimes called “sponsorship” for an employment-based visa status. choose any
- Are you authorized to work lawfully in the United States for the company? choose any