Senior Manager Brand & Creative

The Senior Manager, Brand & Creative develops, evolves, and executes visual brand expression for CMB Regional Centers and NHK Capital Partners. This role translates business and marketing strategy into creative concepts, campaigns, brand systems, and polished deliverables that strengthen each company’s market position.

The role requires strong visual judgment, hands-on creative execution, business acumen, leadership presence, and the ability to guide creative work from strategy through final delivery.

Essential Job Functions

Brand Stewardship & Creative Leadership

· Lead brand stewardship and creative direction for CMB and NHK, ensuring each brand is consistent, credible, compelling, strategically aligned, and appropriately evolved across audiences, channels, campaigns, events, and business needs.

· Develop, maintain, socialize, and enforce brand guidelines, visual systems, templates, and quality standards.

· Present and secure alignment on creative recommendations with marketing leadership, senior executives, and business stakeholders.

· Stay current on relevant design, brand, marketing, digital, and communication trends and apply them thoughtfully.

Creative Development and Execution

· Concept, design, refine, and deliver creative work across campaigns, presentations, branded assets, events, digital, social, email, print, multimedia, and internal communications.

· Translate messaging, narrative strategy, campaign objectives, channel requirements, and performance insights into cohesive visual storytelling.

· Provide creative direction for photography, video, motion graphics, digital experiences, and other multimedia storytelling.

· Ensure deliverables demonstrate strong visual hierarchy, typography, image selection, information design, accuracy, and narrative flow.

Team & Vendor Management

· Manage, mentor, and provide creative direction for internal creative team members, freelancers, and vendors while ensuring resources are in place to meet business priorities.

Knowledge, Skills and Abilities

· Exceptional portfolio demonstrating sophisticated brand work, integrated campaigns, art direction, and hands-on creative execution.

· Expert visual-design skills with strong command of typography, layout, imagery, information design, and Adobe Creative Cloud; Premiere Pro experience is a plus.

· Ability to connect creative recommendations to business strategy, audience needs, marketing objectives, and regulated-industry requirements.

· Strong initiative, work ethic, judgment, problem-solving, communication, editing, organization, time management, and project-management skills.

· Ability to read, write, speak, and understand English; travel may be required up to 20% based on business and project needs.

Education and Experience

· Five (5) to seven (7) years of progressive experience in graphic design, art direction, brand creative, or a related discipline.

· Bachelor’s degree in graphic design, visual communication, advertising, marketing, or a related field required; equivalent relevant experience may be considered.

· Experience managing or directing creative professionals, freelancers, agencies, production vendors, photography, video production, integrated campaigns, and brand systems.

· Experience in financial services, commercial real estate, highly regulated industries, complex B2B organizations, or international audience design preferred.

· Strong proficiency using Microsoft Office required; prior work experience with social media, photography, and/or videography required.

Constant sedentary work for prolonged periods up to 100% of the time with occasional moving and transporting up to 25 pounds. Must be able to detect, identify, inspect, observe, perceive, and assess marketing operations and graphic design functions.

Disclaimer: This summary may not represent a complete list of job expectations, duties, responsibilities, or requirements. Responsibilities may change based on business needs, with or without notice.