Senior Manager Brand Marketing

What Matters at Magid? YOU do!

"The number one key to growth is having good people and that’s what has driven us at every stage of the game." - Greg Cohen, CEO

At Magid, we’re not just passionate about safety—we’re passionate about people. As an industry leader, we’ve built an innovative and collaborative environment where diversity is celebrated, ideas are valued, and personal and professional growth never stops.

Essential Responsibilities:

Brand Strategy & Positioning

• Define and evolve Magid’s positioning, messaging framework, and value proposition to ensure clarity and differentiation in the market
• Serve as the central owner of brand strategy, ensuring alignment across all customer-facing functions
• Establish the operating rhythm for brand leadership, including inputs into annual planning, quarterly GTM alignment, and ongoing governance

Brand Systems & Governance

• Establish and govern brand standards - including voice, tone, and visual identity - to ensure quality and cohesion across all customer touchpoints
• Build the foundation for a unified and scalable brand system that enables consistency across channels, teams, and regions
• Partner cross-functionally with Demand Generation, Ecommerce, Product Marketing, and Sales to reinforce alignment and elevate execution across the customer journey

Content, Creative & Thought Leadership

• Own and shape Magid’s content strategy and storytelling approach, delivering compelling, insight-driven content that drives engagement and credibility
• Lead creative direction across major initiatives, guiding design, copy, and video while building a scalable, centralized creative capability
• Build and scale Magid’s thought leadership presence through high-quality content and storytelling that reinforces trust and authority in the market

Performance, Innovation & AI Enablement

• Define and track brand performance metrics (e.g., awareness, engagement, consistency) and use insights to refine strategy and optimize impact
• Evaluate and apply emerging trends in digital marketing and AI to enhance content velocity, personalization, and campaign effectiveness while maintaining brand integrity

Team Leadership & Cross-Functional Enablement

• Lead and develop a core brand team across social media, design, and content - setting direction, coaching talent, and building a high-performing, scalable function
• Foster a collaborative, high-accountability culture that elevates both individual and team performance
• Serve as the central steward of brand integrity, enabling strong collaboration across marketing and ensuring a cohesive, consistent presence across all customer-facing functions

Reports to: VP Sales Effectiveness & Marketing

#IND1

Experience/Education Required/Sought:

• 8+ years of experience in brand or marketing roles, with a strong foundation in B2B environments
• Bachelor's degree or equivalent work experience
• Experience leading integrated creative and content initiatives across digital and sales channels
• Experience building or scaling brand, content, or creative processes and governance models

Required Skills:

• Proven ability to develop and execute brand strategy, positioning, and messaging
• Strong strategic and executional capabilities, with the ability to translate vision into high-quality outputs
• Demonstrated success working cross-functionally and influencing without direct authority
• Expertise in storytelling and simplifying complex topics into clear, compelling narratives
• Familiarity with emerging AI tools and trends in marketing, with the ability to apply them effectively while maintaining brand integrity

Work Environment/Physical Requirements/PPE:

· Prolonged periods sitting at a desk and working on a computer

· Must be able to lift up to 15 pounds at a time.