Senior Manager, Brand Resort
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- Develop and execute marketing strategies to attract foot fall and generate revenue in the property
- Strategize and implement campaigns aimed at audiences to drive visitation considering upselling and cross
selling efforts with the respective business units
- With the Brand Marketing Director’s guidance, develop strong go-to-market strategies for Brand campaigns
- Strategize with entertainment, digital, OOH, and PR to create noise and visibility among the target market
- Identify and assess strategic external partnerships to drive footfall and Solaire Rewards sign-ups (i.e. brand
led retail partnerships, etc.)
- Track footfall versus revenue, identify insights and deploy actionable strategies and pivot plans with the Brand
Marketing Director
- Leverage on existing promotions and strategize efforts to encourage membership sign-ups
- Serving as a strategic partner among the business units, providing data, insights, and marketing
recommendations for brand resort tactical and thematic efforts
- Work closely with the different Business Units, as well as within the B&M verticals (Digital, Marketing Services,
PR and Entertainment) to strategize on effective brand marketing efforts and increasing Solaire Rewards sign
ups MOM
- Use data analytics to profile potential customers and identify high-opportunity segments (lookalikes and
propensity modeling)
- Measure the effectiveness of campaigns through visitation, sign-up rates, revenue generated and ROAS
- Optimize strategies based on performance and market response
Requirements
- Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives
and develop products.
- Strong decision making and critical problem solving skills.
- Must be results and solutions oriented.
- Excellent communication (both written and oral) and interpersonal skills.
- Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and
efficient.
- Must posses a keen eye for detail, with the ability to evaluate and implement creative ideas that align with Solaire’s
brand's identity and marketing and business objectives.
- Knowledge in Digital Marketing, E-commerce, and acquisition marketing experience is a plus.
- Proficient in marketing platforms, and other relevant tools and technologies.
- Efficient project management skills